Business Director - Media📣 Job Ad

in Publicis Groupe Middle East

20 days ago

	Contract Type	Full-time
	Workplace type	On-site
	Location	Riyadh

Job Description

About the Role

Publicis Groupe Middle East is seeking a Business Director to join the Spark Foundry team in Riyadh, Saudi Arabia. As a global leader in communications, Publicis Groupe operates in over 100 countries with nearly 80,000 professionals, offering clients a unified model through "The Power of One." This role is essential for ensuring client delivery and the successful implementation of media strategies, aligning with agency briefs and values while guiding the team.

The Business Director will be responsible for driving client success and agency growth by developing and executing comprehensive media plans across diverse clients and industries. This position requires a strategic thinker with a proven track record in business development, client relationship management, and team leadership within the media sector.

Key Responsibilities

Oversee the development and execution of media plans for multiple clients and industries, ensuring alignment with client and agency key performance indicators.
Identify new business opportunities and generate leads to expand the agency's client portfolio.
Drive growth in assigned areas by leveraging cross-functional synergies to enhance efficiency and support client objectives.
Identify opportunities for organic growth and cross/up-selling to maximize agency revenue.
Engage and collaborate with cross-functional teams to develop and implement effective media strategies.
Manage day-to-day client relationships and communications, fostering strong partnerships to improve client satisfaction and business growth.
Contribute significantly to shaping the overall direction and success of the media planning team.
Provide mentorship and guidance to team members, fostering their professional development.
Represent Publicis Groupe in client and industry meetings and presentations.
Contribute to the overall business and strategic direction of the media planning team.
Oversee the development and implementation of media strategies, including day-to-day operational management.
Effectively manage resources and enhance team members' skills and capabilities through mentoring and training.
Act as a client lead, nurturing strong rapport and fostering robust partnerships through effective communication and relevant advice.
Develop educational programs to expand clients' knowledge and understanding of media strategy.
Develop and implement channel-specific strategies, media plans, and reports across offline and online channels.
Ensure effective measurement of ROI from media plans.
Manage internal teams and external vendors and agencies effectively.
Train and develop analytical skills within staff members.

Qualifications and Requirements

Bachelor's degree in marketing, advertising, or a related field.
A minimum of 10 years of experience in media planning or a related role.
Proven ability to lead and manage teams of planning professionals.
Strong organizational skills, a collaborative team-player attitude, the ability to multitask, and the capacity to work effectively under pressure.
Demonstrated experience in business development and industry representation.
Proficient understanding of the advertising and media industry, including the critical role of media planning.
Proven ability to manage multiple projects, clients, and stakeholders, with strong project management skills and the ability to prioritize, meet deadlines, and perform under pressure.
Strong understanding of budgeting and forecasting, coupled with a robust grasp of business strategy.
Strong media knowledge of the market, consumer insights, and available media research.
Expert communication abilities and the capacity to accurately interpret client objectives.