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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh

About the Role

Tiara Catering is seeking a strategic and results-oriented Director of Catering Sales to lead its sales efforts in Riyadh, Saudi Arabia. This pivotal role is responsible for overseeing all reactive and proactive sales activities, driving significant revenue growth, and cultivating enduring client relationships. The Director will serve as the crucial link between the sales team, culinary operations, and event management, ensuring the flawless execution of high-quality events and achieving complete client satisfaction. The ideal candidate will be a seasoned professional with a strong understanding of the catering and events industry, capable of developing and implementing effective sales strategies, managing budgets, and leading a high-performing sales team. This position requires a proactive approach to business development and a commitment to maintaining the highest standards of service and quality.

Key Responsibilities

  • Develop and implement an aggressive, data-driven catering sales and marketing plan to achieve annual revenue targets.
  • Monitor market trends, competitor pricing, and industry shifts to adapt sales strategies and ensure competitive positioning.
  • Recruit, train, and mentor the catering sales team, fostering a high-performance culture through regular sales forums and coaching.
  • Ensure all team members are aligned with company service standards and possess strong negotiation techniques.
  • Actively solicit new business through networking, cold calling, and building strategic partnerships.
  • Oversee the entire proposal and contract process, ensuring accuracy in pricing, menu planning, and logistical details.
  • Collaborate closely with the executive chef and operations management to guarantee the flawless execution of all sold events.
  • Maintain clear and consistent communication with all stakeholders through detailed Banquet Event Orders (BEOs) and by leading pre-event briefings.
  • Manage department budgets, accurately forecast sales volume, and implement effective cost-control measures for food and labor.
  • Review operating statements and ensure timely collection of all receivables in accordance with company policy.
  • Serve as a senior point of escalation for client feedback, addressing concerns promptly and effectively.
  • Ensure all executed events meet or exceed brand standards for service, presentation, and safety.

Qualifications and Experience

  • Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
  • A minimum of 5 to 8 years of progressive experience in the hospitality industry.
  • At least 3 years of experience in a leadership role specifically within catering or event sales.
  • Flexibility to work a schedule that includes evenings, weekends, and holidays as dictated by business needs.
  • Ability to balance office-based administrative duties with on-site event supervision and client tours.

Required Skills

  • Strong financial acumen, including expertise in budgeting, forecasting, and profit/loss management.
  • Advanced negotiation and contract management capabilities.
  • Proficiency in utilizing CRM platforms for sales management.
  • Expertise in Microsoft Office Suite, including Excel and PowerPoint.
  • Exceptional communication and interpersonal skills, enabling professional representation of the company at industry events.
  • Creative problem-solving abilities and a calm, proactive approach to managing challenges under pressure.

Work Environment and Details

This is a full-time position based in Riyadh, Saudi Arabia. The role requires a commitment to maintaining high standards of service and quality within the catering and events industry. The Director will be expected to balance office-based administrative duties with on-site event supervision and client tours, necessitating flexibility in working hours, including evenings, weekends, and holidays as business demands.


Requirements

  • Requires 5-10 Years experience

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