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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh

About the Role

Ennismore is seeking a Director of Sales and Government Relations to lead the commercial strategy and government engagement for Faena Wadi Safar in Riyadh, Saudi Arabia. This role is responsible for driving revenue across all hotel segments, cultivating strategic partnerships, and establishing Faena Wadi Safar as a premier destination. Reporting to the General Manager, this position requires a dual focus on commercial growth and navigating the Saudi Arabian government landscape, shaping the hotel's market position from its pre-opening phase and aligning with Saudi Vision 2030.

Faena is known for creating cultural centers that blend art, design, and hospitality. Faena Wadi Safar, in collaboration with Diriyah Company, aims to create an environment where art, architecture, and nature converge. The Director of Sales and Government Relations will be instrumental in building the sales infrastructure and forging high-profile relationships.

Key Responsibilities

  • Develop and execute a comprehensive pre-opening sales strategy covering corporate, MICE, government, leisure, travel trade, and diplomatic accounts.
  • Set and achieve ambitious revenue targets across rooms, food & beverage, events, and ancillary services.
  • Build and manage the hotel's rate strategy, account portfolio, and sales pipeline from inception.
  • Lead contract negotiations with key accounts, agencies, and government bodies.
  • Represent Faena Wadi Safar at local and international industry events, roadshows, and trade fairs.
  • Develop and manage strategic relationships with government ministries, royal court entities, embassies, and quasi-government institutions.
  • Position Faena Wadi Safar as a preferred venue for official state functions, VIP delegations, ministerial meetings, and government-hosted events.
  • Identify and secure government room block agreements, long-stay contracts, and event partnerships.
  • Collaborate with the General Manager to respond to government RFPs and official invitations for proposals.
  • Stay informed about Saudi Vision 2030 initiatives and identify commercial opportunities aligned with national priorities.
  • Serve as the hotel's senior representative in engagements with key government entities, including the Ministry of Tourism and Ministry of Commerce.
  • Oversee the hotel's regulatory compliance and licensing requirements in partnership with People & Culture and Finance teams.
  • Build and maintain relationships with government contacts to facilitate smooth processing, issue resolution, and proactive communication.
  • Monitor the regulatory landscape and brief leadership on changes with operational or commercial implications.
  • Build, lead, and mentor the Sales & Government Relations team, fostering a culture of accountability, collaboration, and commercial ambition.
  • Develop the department's tools, systems, and processes, including CRM management, account planning, and performance tracking.
  • Collaborate with Revenue Management, Marketing, and Events teams to align commercial activities with pricing strategy and brand positioning.
  • Produce regular sales performance reports, forecasts, and market intelligence for the General Manager and ownership.

Qualifications and Requirements

  • A seasoned commercial leader with a minimum of 8 years of progressive sales experience in luxury hospitality.
  • Proven track record of driving significant revenue growth, particularly in pre-opening or repositioning environments.
  • Extensive network within Saudi Arabia's corporate, government, and diplomatic landscape, with existing relationships that can be leveraged for commercial opportunities.
  • Experience in managing both high-volume transient accounts and complex, relationship-driven government and institutional business.
  • A natural leader capable of building and inspiring high-performing teams, setting clear expectations, and upholding ambitious standards.
  • Strategically minded and data-driven, with the ability to translate market intelligence and performance data into actionable commercial decisions.
  • Deep familiarity with Saudi Arabia's government systems, regulatory requirements, and cultural nuances for confident and discreet navigation of both public and private sectors.
  • Alignment with Faena's brand vision, demonstrating passion for luxury, design, and delivering extraordinary experiences that extend beyond traditional hospitality.

Required Skills

  • Sales Strategy
  • Revenue Generation
  • Government Relations
  • Luxury Hospitality Sales
  • Contract Negotiation
  • Relationship Management
  • Team Leadership
  • Strategic Thinking
  • Data-Driven Decision Making
  • Exceptional Communication Skills
  • Presentation Skills
  • Cultural Fluency (particularly within Saudi Arabia)
  • Fluent in both Arabic and English

Work Environment and Details

This is a full-time position based in the Al Wadi District, Riyadh, Saudi Arabia. The role requires over 10 years of experience. Opportunities for career progression and movement within Ennismore's global brands are available. The role offers learning opportunities for skill broadening and development within a collaborative and innovative culture.


Requirements

  • Requires +10 Years experience

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