Marketing Manager

Join Al Owaid Honey Company as a Senior Marketing Manager!
We are seeking a highly experienced Senior Marketing professional to lead and execute strategic marketing initiatives. This role focuses on driving brand growth and managing both digital and traditional marketing campaigns. Your expertise will help position us as a leader in the honey and natural products industry.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies.
• Manage digital and traditional marketing campaigns.
• Analyze market trends and competitor activity.
• Collaborate with sales and product teams to align strategies.
• Oversee branding, advertising, and promotional activities.
• Track and report campaign performance metrics.
• Build partnerships with influencers and stakeholders.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in marketing or a similar role.
• Strong understanding of digital marketing tools and platforms.
• Excellent communication and leadership skills.
• Experience in FMCG or food-related industries is a plus.
• Ability to analyze data and make strategic decisions.
• Fluent in English; Arabic is a plus.

Role Overview
We are seeking a dynamic and commercially driven Marketing Manager to lead the growth of our Color Cosmetics portfolio in Saudi Arabia. The ideal candidate understands brand building, retail execution, and consumer behavior in beauty, and can translate global brand strategies into strong local market performance. This role will drive 360° marketing initiatives across retail, digital, influencer marketing, and in-store activations to maximize sell-in and sell-out.

Key Responsibilities
- Brand Strategy & Planning:
Develop and execute annual marketing plans aligned with sales targets, localize global brand strategies to suit Saudi market trends, manage product launches, seasonal campaigns, and hero product focus, conduct competitive and market analysis.

- Retail & Trade Marketing:
Plan and execute in-store activations and POS visibility, coordinate with modern trade, pharmacy, and beauty retailers, develop promotional calendars (discounts, bundles, GWPs, etc.), ensure visual merchandising excellence across all accounts.

- Digital & Influencer Marketing:
Lead social media strategy in collaboration with agencies, manage influencer campaigns and PR seeding, monitor online performance and optimize campaigns, work with e-commerce platforms to drive traffic and conversion.

- Performance & Budget Management:
Manage marketing budget effectively, track ROI of campaigns and activations, analyze sell-out data and recommend corrective actions, prepare monthly brand performance reports for management and brand owners.

- Brand Principal Coordination:
Act as the main marketing contact for international brand owners, present growth plans, forecasts, and campaign results, ensure brand guidelines are followed while maximizing local opportunity.

Qualifications
Bachelor’s degree in Marketing, Business, or related field, 4–7 years of experience in beauty, cosmetics, FMCG, or retail marketing, experience in the Saudi beauty market is highly preferred.

Skills & Competencies
Strong understanding of color cosmetics trends, experience in retail marketing & brand activation, digital marketing and influencer strategy knowledge, analytical mindset with strong commercial awareness, excellent presentation and communication skills, fluent in English & Arabic.

What We Are Looking For
Commercially minded marketer (not just creative), strong execution skills – able to move from strategy to retail floor, data-driven decision maker, relationship builder with retailers and influencers, passionate about beauty trends and consumer behavior.