About the Product & Pricing Executive Role
Al-Futtaim is seeking a Product & Pricing Executive to join its Automotive division in Riyadh, Saudi Arabia. This analytical role will support the Product & Pricing leadership team in developing and implementing pricing and product strategies for the BYD and Denza portfolios within the Kingdom. The position requires a combination of market intelligence, competitor benchmarking, and commercial analytics to drive profitable volume, sharp positioning, and disciplined launch execution, directly influencing pricing decisions, margin protection, and product readiness.
Key Responsibilities
- Conduct pricing and product analysis to support competitive list price setting, adjustments, and policy decisions for BYD and Denza ranges.
- Prepare equalization and value-adjusted pricing studies for accurate model positioning against competitors.
- Maintain and update pricing conditions within SAP and other pricing systems across all sales channels and business units.
- Process pricing approvals, discount structures, and fleet/customer pricing requests in adherence to governance frameworks.
- Support the implementation of pricing for new models, model year changes, and tactical pricing initiatives.
- Develop and support product and pricing proposals for all BYD and Denza models, including trim strategy, specification mix, and volume planning.
- Perform continuous market and segment analysis, competitive benchmarking, and feature-to-price comparisons.
- Track monthly price mix, market positioning, and competitive movements, translating findings into commercial recommendations.
- Assist marketing teams in developing Unique Selling Propositions (USPs) and product content aligned with the positioning strategy.
- Monitor gross margin performance across models, trims, and customer segments, flagging deviations to leadership.
- Recommend pricing adjustments to protect profitability while sustaining volume targets.
- Support analysis and pricing actions for aged stock, excess inventory, and end-of-cycle models.
- Contribute to budgeting, forecasting, and financial planning by providing accurate pricing assumptions.
- Support launch readiness meetings for new models, facelifts, and model year updates.
- Align pricing, positioning, stock planning, and aged-stock runout strategies in advance of key launch milestones.
- Ensure timely availability of accurate product and pricing data for sales, marketing, and dealer network teams.
- Prepare reports on pricing, margin, and sales performance for management review.
- Identify pricing anomalies such as below-cost transactions or margin leakage and escalate them appropriately.
- Build and maintain dashboards and Key Performance Indicator (KPI) views to enhance commercial decision-making speed.
- Collaborate with Sales, Finance, Marketing, Aftersales, and regional OEM teams for consistent execution of pricing and product decisions.
- Coordinate with OEM principals on product development inputs, specification alignment, and pricing approvals.
- Support the communication and rollout of price changes across the dealer network.
- Safeguard pricing data integrity within SAP and related platforms.
- Contribute to pricing logic enhancements, automation initiatives, and Standard Operating Procedure (SOP) improvements.
Qualifications and Requirements
- Bachelor's degree in Business, Marketing, Finance, Engineering, Economics, or a related discipline.
- 3-5 years of experience in pricing, product planning, commercial analytics, finance, or related roles within the automotive sector.
- Prior experience within an Original Equipment Manufacturer (OEM), national distributor, or large dealer group is preferred.
- Hands-on experience with SAP pricing modules and reporting tools such as Power BI, Tableau, or advanced Excel.
- GCC market exposure is preferred; knowledge of the KSA market is a strong advantage.
- A working understanding of new energy vehicle (NEV/EV) market trends is considered a plus.
Required Skills
- Strong analytical mindset with the ability to translate data into actionable commercial recommendations.
- Solid commercial awareness of automotive retail dynamics, including pricing, margin, mix, and discounting.
- Advanced proficiency in Microsoft Excel; working knowledge of SAP, Power BI, or Tableau is advantageous.
- Sharp attention to detail and a high degree of data accuracy discipline, especially under tight deadlines.
- Effective communication and stakeholder management skills, capable of collaborating across departments.
- An ownership mindset, structured problem-solving abilities, and the capacity to operate effectively in a fast-moving commercial environment.
- Comfort working with senior leadership and presenting analysis with clarity.
- Proficiency in pricing strategy, product strategy, market intelligence, competitor benchmarking, and commercial analytics.
- Experience with list pricing, margin protection, and launch execution.
- Commitment to data integrity.
Company and Location Information
This full-time position is based in Riyadh, Saudi Arabia, within Al-Futtaim Automotive, a division of the Al-Futtaim Group. Al-Futtaim Automotive operates across the Middle East, Asia, and Africa, representing various automotive brands and focusing on delivering world-class omni-channel experiences. The team comprises 9,000 members, offering career growth possibilities.