Marketing Specialist

Planning, executing, and managing digital marketing campaigns across social media platforms (TikTok, Instagram, LinkedIn) to enhance brand awareness, increase engagement, attract targeted customers, and achieve marketing performance indicators.
Develop and implement an effective digital marketing strategy for each platform.

Prepare a varied weekly and monthly content calendar (texts, images, short videos).

Manage social media accounts and interact professionally with followers.

Coordinate paid promotional and advertising campaigns on TikTok Ads, Meta Ads (for Instagram), and LinkedIn Ads.

Analyze campaign performance using analytics tools and provide periodic reports.

Design content to produce attractive and suitable materials for each platform.

Follow trends and seasons and smartly incorporate them into marketing plans.