Marketing Specialist

Join Zerabiksa as a Marketing Specialist!
As a key player in our marketing team, you will be responsible for enhancing our marketing materials and ensuring brand compliance. We are looking for someone who can develop marketing programs across social media, email, digital events, and campaigns.

Your Responsibilities:

• Develop marketing materials and ensure compliance with brand guidelines.
• Analyze consumer behavior by collecting data to understand marketing strategies and purchasing trends.
• Provide support in establishing marketing programs tailored to our objectives.
• Collaborate with sales and product departments to drive strategic marketing initiatives.
• Monitor market trends and analyze competitive positioning to identify new marketing methods.
• Build strong relationships with clients and facilitate effective communication within the team.
• Report on the performance and efficiency of marketing campaigns.
• Work with external agencies to implement approved marketing programs.
• Manage company websites and social media accounts.
• Analyze other companies' marketing campaigns to assess competitive positioning.

Join Our Team as a Market Researcher & Trend Analyst!
We are seeking a skilled and passionate Market Researcher & Trend Analyst to join our team in the perfume industry. The ideal candidate will have a deep understanding of the perfume business, market dynamics, and consumer behavior, as well as an appreciation for lifestyle trends. Fluency in English and Arabic is essential for this role, as you will analyze markets, identify emerging trends, and provide actionable insights to guide our strategic decisions.

Key Responsibilities:

• Market Analysis:
  • Conduct in-depth research on local, regional, and international perfume markets.
  • Identify market gaps, opportunities, and potential threats.
  • Track competitors’ strategies, pricing, product launches, and market positioning.
• Trend Research:
  • Monitor lifestyle, cultural, and consumer behavior trends influencing perfume preferences.
  • Analyze emerging fragrance notes, packaging styles, and branding concepts.
  • Stay updated on the latest innovations in the perfume and luxury lifestyle sectors.
• Reporting:
  • Prepare weekly reports summarizing market data, trends, and actionable insights.
  • Present findings to the management team with clear recommendations.
  • Provide data-driven suggestions to improve product development, marketing, and sales strategies.
• Collaboration:
  • Work closely with product development, marketing, and sales teams to align research findings with business goals.
  • Contribute to brainstorming sessions for new product ideas based on market insights.
• Customer Insights:
  • Conduct surveys, focus groups, and interviews to understand customer preferences.
  • Analyze feedback to improve customer satisfaction and loyalty.

Qualifications & Skills:

• Fluent in both English and Arabic (spoken and written).
• Strong understanding of the perfume industry, luxury markets, and lifestyle trends.
• Proficient in data analysis, trend forecasting, and market research methodologies.
• Excellent ability to create and present clear, concise reports.
• Experience with data visualization tools and market research platforms.
• Bachelor’s degree in Business, Marketing, Sociology, or a related field (Master’s degree is a plus).
• Minimum 35 years in market research, preferably within the beauty, fragrance, or luxury sectors.

Personal Attributes:

• Strong business acumen and commercial awareness.
• Passion for perfumes, luxury products, and understanding customer lifestyles.
• Detail-oriented with excellent organizational skills.
• Proactive, creative, and able to work independently.
• Ability to thrive in a fast-paced environment.

Join Our Team as a Marketing Specialist!

Are you a creative and results-driven individual looking to make an impact? Matar Holding / Salama Engineering is seeking a Marketing Specialist to develop and execute innovative marketing campaigns that drive brand awareness and business growth.

Key Responsibilities:

• Plan, develop, and manage marketing campaigns across digital, social media, and traditional platforms.
• Execute campaigns from start to finish, including strategy development, content coordination, launch, and post-campaign analysis.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Collaborate with internal teams (sales, design, product) to ensure consistent brand messaging.
• Create marketing materials, presentations, and promotional content as needed.
• Manage social media platforms, email marketing, and paid advertisements to support campaigns.
• Stay updated with market trends, competitor activities, and new marketing tools and strategies.
• Ensure all marketing activities are aligned with overall business objectives.

Qualifications:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• Minimum 510 years of proven experience in planning and executing marketing campaigns.
• Strong understanding of digital marketing tools and platforms (Google Ads, Facebook Ads, SEO, etc.).
• Experience with marketing automation tools (*, HubSpot, Mailchimp) is a plus.
• Excellent communication, project management, and analytical skills.
• Creative thinking with attention to detail and problem-solving abilities.

This is a full-time position with a competitive salary ranging from SAR 10000 to SAR 14000 per month. If you are ready to take on this exciting challenge, we want to hear from you!