Marketing Specialist

Join UULA as a Marketing Specialist!
At UULA, we provide students with everything they need to excel through comprehensive educational videos. We are seeking a dynamic Marketing Specialist to help enhance our brand and achieve our marketing goals.

Objective:
To develop and implement marketing plans and strategies that align with our company’s vision.

Role and Responsibilities:

• Strategic Planning: Participate in developing and monitoring marketing plans alongside the marketing department and general management.
• Advertising Campaigns: Manage campaigns across various channels, monitor performance using analytics tools, and suggest data-driven improvements.
• Content Creation: Contribute creatively to marketing content, ensuring alignment with various departments to meet targets.
• Marketing Channels: Oversee all marketing platforms, scheduling content to boost engagement and enhance brand image.
• Market Research: Conduct research to understand customer needs and analyze competitors to inform marketing decisions.

Requirements:

• Residence in Riyadh.
• Solid grasp of both digital and traditional marketing strategies.
• Strong communication skills.
• Team-oriented with effective time management abilities.
• Creativity and adaptability in a dynamic work environment.
• Proficiency in MS Office and project management tools.

Additional Skills:

• Knowledge of digital marketing tools (*, Google Ads).
• Marketing certifications are a plus.
• Graphic design software proficiency is preferred.

Academic Qualifications:
Bachelor’s degree in Marketing, Business Administration, or related field.

Professional Experience:
3 to 5 years in a marketing role.

Work Nature:
Office-based with occasional field visits. Working hours: 9 AM - 6 PM, six days a week, excluding Friday.

Benefits:
Competitive salaries and an outstanding work environment.

Position Overview
Our client is hiring a Marketing Manager (Acquisition & Brand) to build awareness, credibility, and demand in Saudi Arabia. This role focuses on ensuring the brand shows up in the right external channels, partnerships, and cultural moments—driving qualified traffic to the website through locally relevant storytelling and best-in-class execution across paid, earned, and owned media.

Benefits to the Applicant
In this role, you’ll have real ownership and visibility—leading the external narrative and shaping how the market understands a regulated, emerging category.

Core Areas of Focus
– External demand generation across paid/earned/owned channels
– Brand storytelling, PR & influencer strategy tailored to Saudi audiences
– Channel strategy & partnerships that build credibility and trust

Key Responsibilities

• Own external demand generation across paid, earned, and owned channels to drive awareness and qualified website traffic.
• Plan and execute campaigns with advertising/creative agencies, ensuring messaging is locally relevant, compliant, and on-brand.
• Lead PR, media relations, and influencer collaborations in Saudi Arabia.
• Drive brand activations, launches, events, and partnerships to build category credibility and education.
• Identify and evaluate the most effective channels to reach Saudi consumers; continuously test and refine performance.
• Partner with the E-commerce team to ensure campaign intent and positioning is reflected correctly on the website.
• Collaborate with legal/regulatory stakeholders to ensure compliant external marketing.

Requirements

• Marketing / Communications / PR / Brand experience within Saudi Arabia.
• Native Arabic with strong English (including Arabic copywriting/storytelling).
• Proven experience working with agencies and external partners.
• Strong understanding of digital marketing channels and consumer behavior.
• Comfortable operating in regulated categories and building trust in emerging spaces.

Success Metrics:

• Strong brand awareness and credibility in-market.
• Visibility in the right channels and cultural moments.
• Improving traffic quality over time.
• The market understands the category and trusts the brand.

Join Roche as a Marketing Specialist (Consumer & OTC)
At Roche, you can express your unique qualities and thrive personally and professionally. Our aim is to prevent, stop, and cure diseases while ensuring everyone has access to healthcare. We're seeking a Marketing Specialist to lead brand and category growth through consumer-centric strategies and commercial execution.

Your Responsibilities:

• Manage the entire brand and product lifecycle for the Consumer & OTC portfolio.
• Execute integrated Go-to-Market strategies across retail, pharmacy, and e-commerce channels.
• Translate consumer insights into effective brand strategies and campaigns.
• Lead category management initiatives to maximize performance.
• Develop consumer acquisition and retention programs.
• Oversee trade marketing execution and in-store visibility.
• Monitor market trends and competitor activities for growth opportunities.
• Track performance metrics and analyze key indicators.
• Collaborate with cross-functional teams for effective execution.
• Ensure compliance with regulations and company policies.

Who You Are:

• Experience in FMCG, consumer healthcare, or OTC marketing.
• Expertise in consumer acquisition, retention, and integrated marketing.
• Hands-on experience with category management and trade marketing.
• Proficiency in analyzing metrics and market data.
• Strong communication and stakeholder management skills.
• Fluent in Arabic and English.

About Roche:
Roche is dedicated to advancing science and providing healthcare access. With over 100,000 employees globally, we have treated millions and conducted billions of tests. Join us in building a healthier future together. Roche is an Equal Opportunity Employer.