Performance Marketing Specialist📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Riyadh |
About the Role
Prospex Development is seeking a hands-on Performance Marketing Specialist to join its team in Riyadh, Saudi Arabia. This role is designed for an individual who excels in both strategic planning and direct execution of digital marketing activities across various channels. The specialist will oversee paid advertising, email marketing, social media, lead generation, campaign optimization, and reporting.
The ideal candidate will have proven experience in generating qualified leads for B2B businesses and a strong understanding of the Saudi Arabian market. This is a full-time position within a dynamic environment for a results-oriented marketing professional.
Key Responsibilities
- Create, launch, and optimize advertising campaigns on Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads to maximize reach and engagement.
- Manage advertising budgets effectively to ensure optimal allocation and maximize return on investment (ROI).
- Conduct audience research, competitor analysis, and keyword research to inform campaign strategies.
- Continuously monitor campaign performance and implement data-driven adjustments to enhance results and achieve key performance indicators (KPIs).
- Generate qualified leads for both B2B and B2C markets, focusing on quality and conversion potential.
- Develop and optimize lead generation funnels to streamline the customer acquisition process.
- Collaborate with sales teams to improve lead quality and conversion rates, ensuring alignment between marketing and sales objectives.
- Identify and explore new acquisition channels and growth opportunities to expand market reach.
- Perform A/B testing on advertisements, landing pages, audiences, email campaigns, and messaging to identify optimal strategies.
- Analyze campaign data to implement improvements that increase conversion rates and reduce customer acquisition costs.
- Continuously test new strategies, creatives, and targeting approaches to adapt to market trends and competitor activities.
- Build and manage email marketing campaigns and automation workflows to nurture leads and engage customers.
- Create targeted lead nurturing sequences and customer engagement campaigns to foster relationships and drive conversions.
- Monitor and improve key email marketing metrics such as open rates, click-through rates, and conversion rates.
- Manage company social media accounts, including LinkedIn, Facebook, and Instagram, ensuring brand consistency and engagement.
- Create and schedule compelling content aligned with marketing objectives and audience interests.
- Monitor social media engagement, identify opportunities to increase reach, and drive lead generation through social platforms.
- Coordinate with designers and content creators to ensure high-quality marketing materials.
- Track and report on key marketing metrics, including lead volume, cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
- Maintain comprehensive dashboards and provide regular performance reports to stakeholders.
- Utilize data analysis to identify opportunities for growth and campaign improvements, driving continuous optimization.
Qualifications and Requirements
- A minimum of 3 years of experience in performance marketing, digital marketing, or growth marketing.
- Demonstrated experience managing paid advertising campaigns on Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads.
- Strong and proven B2B lead generation experience is essential.
- Experience generating leads for professional services, SaaS, technology, recruitment, financial services, or similar industries.
- Mandatory experience marketing to the Saudi Arabian market.
- Hands-on experience with email marketing platforms and marketing automation tools.
- A solid understanding of conversion tracking, analytics, and attribution models.
- Proficiency with Google Analytics, Google Tag Manager, Meta Business Manager, and LinkedIn Campaign Manager.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Fluent English communication skills are required.
Required Skills
- Performance Marketing
- Digital Marketing
- Growth Marketing
- Paid Advertising
- Meta Ads (Facebook & Instagram)
- Google Ads
- LinkedIn Ads
- Lead Generation
- Campaign Optimization
- Reporting
- A/B Testing
- Email Marketing
- Marketing Automation
- Social Media Management
- Analytics
- Problem-solving
- Google Analytics
- Google Tag Manager
- Meta Business Manager
- LinkedIn Campaign Manager
Work Environment and Details
This is a full-time position located in Riyadh, Saudi Arabia. The role requires 2-5 years of experience in performance marketing or a related field.
Requirements
- Requires 2-5 Years experience
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