Product & Pricing Manager | Al-Futtaim Automotive - BYD | KSA | Riyadh📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Riyadh |
About the Role
Al-Futtaim is seeking a dynamic Product & Pricing Manager to lead product and pricing strategies for BYD and Denza brands within Al-Futtaim Electric Mobility in the Kingdom of Saudi Arabia. This senior commercial role, based in Riyadh, is directly accountable for portfolio profitability, pricing discipline, lifecycle management, and go-to-market execution. Success will be measured by volume delivery, gross margin, market share progression, and the quality of product and pricing decisions.
The Product & Pricing Manager will ensure each vehicle in the portfolio is strategically positioned to meet KSA market needs, deliver strong commercial performance, and align with customer expectations, competitive dynamics, and brand strategy. This role is integral to driving the growth of Al-Futtaim's electric mobility offerings in the region.
Key Responsibilities
- Define target segments, customer personas, and value propositions for each model across the BYD and Denza ranges.
- Manage the full product lifecycle from introduction through runout, ensuring continuous relevance to KSA customers.
- Drive product positioning, portfolio optimization, and trim mix decisions to maximize commercial performance.
- Translate market trends and customer feedback into actionable product enhancement and specification recommendations.
- Develop pricing strategies, list price proposals, and price adjustments to maximize portfolio profitability while sustaining volume targets.
- Optimize the balance between volume and profit through strategic pricing, specification, and trim engineering decisions.
- Monitor competitor pricing and offers across the KSA market and implement corrective actions.
- Lead price adjustments, fleet pricing frameworks, and special tactical actions in accordance with governance standards.
- Ensure correct market positioning across all sales channels, business units, and customer segments.
- Continuously monitor market trends, segment performance, NEV adoption, and competitor activities.
- Conduct market studies and equalization analysis to inform product and pricing decisions.
- Translate market insights into early-warning signals and clear recommendations for senior leadership.
- Support business planning, budgeting, and forecasting cycles with robust market and pricing assumptions.
- Partner with BYD and Denza regional and global teams to influence the product roadmap for KSA market requirements.
- Manage OEM communication regarding specifications, pricing, model year planning, and approvals.
- Collaborate cross-functionally with Sales, Marketing, Aftersales, Demand Planning, and Supply Chain for aligned execution.
- Represent the Product & Pricing function in senior leadership reviews and OEM business meetings.
- Lead product launch readiness and full go-to-market execution for new models, facelifts, and model year updates.
- Ensure alignment of pricing, specification, positioning, and launch timing across all internal stakeholders.
- Govern aged-stock runout strategies and lifecycle performance.
- Track post-launch KPIs and lead structured launch reviews with corrective recommendations.
- Lead and develop the Product & Pricing team, setting priorities, performance standards, and development plans.
- Embed strong analytical, commercial, and process discipline across the function.
- Strengthen pricing governance, Standard Operating Procedures (SOPs), and data accuracy standards across SAP and pricing systems.
Qualifications and Requirements
- Bachelor's degree in Business, Marketing, Engineering, Economics, or a related discipline. An MBA or relevant postgraduate qualification is advantageous.
- 8 to 10 years of experience in product planning, pricing, or commercial roles within the automotive industry.
- Prior experience with an OEM, national distributor, or large dealer group is strongly preferred.
- GCC market experience is mandatory; direct KSA market experience is a strong advantage.
- Hands-on experience with SAP pricing modules and analytics tools (advanced Excel, Power BI, or Tableau).
- A working understanding of new energy vehicle (NEV/EV) technologies and market trends is essential.
Required Skills
- Strong analytical and financial modeling capabilities, with the ability to link product and pricing decisions to P&L outcomes.
- Deep commercial awareness of automotive retail dynamics, including pricing, margin, mix, lifecycle, and competitive positioning.
- Proven ability to influence senior internal stakeholders and OEM principals through data-led recommendations.
- Working knowledge of EV and NEV market dynamics, technologies, and customer behavior.
- Advanced Excel and reporting skills; working knowledge of SAP, Power BI, or Tableau is a strong advantage.
- Sharp commercial communication and executive-level presentation abilities.
- Strong stakeholder management skills.
- Leadership presence, ownership mindset, and a bias for action.
- Disciplined project management with the ability to manage multiple parallel workstreams.
Work Context
This is a full-time position based in Riyadh, Saudi Arabia, with Al-Futtaim Automotive, focusing on the BYD and Denza brands. The role requires 5-10 years of relevant experience.
Requirements
- Requires 5-10 Years experience
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