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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh
Join our team and help shape the future of specialty coffee in the food & beverage industry!

We are looking for a dynamic B2B Sales Specialist to drive growth and build strong partnerships with cafés, restaurants, and hospitality businesses. If you’re passionate about coffee and skilled in sales, this is your chance to make an impact.

Key Responsibilities:
  • Identify and develop new business opportunities in the food & beverage sector.
  • Build and maintain long-term client relationships.
  • Present tailored technical and commercial proposals.
  • Achieve monthly and annual sales targets.

What We’re Looking For:
  • Proven experience in B2B sales, preferably in F&B or coffee industry.
  • Strong negotiation and closing skills.
  • Deep understanding of specialty coffee and coffee equipment.
  • Excellent communication and relationship-building abilities.

What We Offer:
  • A motivating work environment with growth opportunities.
  • Competitive incentives and performance-based rewards.

Requirements

  • Requires 2-5 Years experience

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Ruqaqa Limited Company

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Join Ruqaqa Limited Company as a Sales Specialist!

Ruqaqa Limited Company, headquartered in the Al Olaya district of Riyadh, is a leader in providing advanced audio-visual solutions in Saudi Arabia. We are dedicated to designing, delivering, and integrating sophisticated audio-visual systems tailored to diverse client needs. We are currently looking for a Sales Specialist to join our growing team.

Key Responsibilities:
  • Generate, qualify, and nurture leads through outbound prospecting, inbound inquiries, referrals, and partner networks.
  • Manage the full sales cycle including discovery, needs analysis, solution design with presales/engineering, proposal development, negotiation, and closing.
  • Conduct client meetings, demos, and site visits to understand requirements and position Ruqaqa’s AV solutions and services effectively.
  • Prepare and present tailored proposals, quotations, and ROI/TCO justifications while coordinating with technical teams for accurate scopes and BOMs.
  • Achieve and exceed monthly and quarterly sales targets including revenue, margin, new logos, as well as cross-sell/upsell opportunities.
  • Develop and manage key accounts to establish and reinforce long-term relationships with decision-makers and procurement teams.
  • Collaborate with presales, project delivery, and support to ensure smooth handovers, timely deliveries, and overall customer satisfaction.
  • Monitor market trends, competitors, and pricing to inform sales strategies and positioning.
  • Attend industry events and exhibitions to generate leads while supporting light marketing tasks such as preparing brochures and basic content as needed.
  • Utilize AI and productivity tools to streamline prospecting, research, and proposal drafting.
  • Produce weekly, monthly, and quarterly sales reports detailing results, insights, and actionable recommendations.

Requirements:
  • Bachelor’s degree preferred but not mandatory.
  • 2+ years of B2B sales experience, preferably in audio-visual, ICT, ELV, or related solutions, with a proven track record of meeting or exceeding targets.
  • Strong presentation, negotiation, and proposal-writing skills; ability to collaborate with technical teams.
  • Familiarity with basic marketing and content tools for light support (*, brochures, simple visuals) is advantageous.
  • Knowledge of AI-based tools for prospecting, research, and content assistance is a plus.
  • Saudi nationality preferred.

Work Details:
  • Working hours: 8 hours per day, 5 days per week.
  • Location: Riyadh – Hybrid (on-site and remote), with regular travel for client meetings, site visits, and events.

breifcase2-5 years

locationRiyadh

1 day ago