Social Media Manager📣 Job Ad

Join Our Team as a Social Media Manager!
We are a PR & Marketing firm based in Riyadh, and we are on the hunt for an energetic and results-driven Social Media Manager to help fuel our client’s growth.

Role Overview
This full-time position requires a proactive professional who can develop and implement innovative social media strategies that drive engagement and growth for our clients. The ideal candidate will manage various social media accounts, create compelling content, and work closely with our communication team to execute effective campaigns.

Key Responsibilities

• Content Creation & Scheduling: Develop localized content calendars, create engaging platform-native content in Arabic and English, and react quickly to trending topics.
• Audience Growth & Community Engagement: Implement content strategies that enhance audience growth and manage community interactions.
• Campaign Execution: Create social media campaigns, coordinate with internal teams for timely delivery of posts, and optimize overall campaign performance.
• Performance Monitoring: Analyze key performance metrics, provide insights for improvement, and stay current on industry trends.
• Innovation: Stay updated on social media platform changes, experiment with new tools, and adopt creative approaches to maximize content impact.

Qualifications

• Proven experience in Social Media Marketing and Optimization
• Strong communication and content strategy skills
• Excellent writing and content creation abilities
• Outstanding organizational and time-management skills
• Bachelor’s degree in Marketing, Communications, or a related field

About the Job
At Hikayat Advertising, we are committed to bringing our clients' stories to life by showcasing the unique narratives behind their products. We blend imagination with real-world insights to transform customer success stories into compelling written, visual, and video content. Each project is a collaboration aimed at crafting impactful advertising stories, helping clients effectively communicate their unique voices.

Role Description
This is a contract, on-site role for a Social Media Manager located in Riyadh. The Social Media Manager will be responsible for developing and implementing social media strategies, managing content creation, and optimizing social media channels. Key daily tasks include:

• Creating and scheduling posts
• Engaging with the community
• Monitoring analytics
• Staying updated with the latest social media trends

Qualifications
To succeed in this role, candidates should possess:

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Strong Communication and Writing skills
• Experience in developing and implementing Content Strategies
• Ability to analyze social media metrics and adjust strategies accordingly
• Excellent organizational skills and attention to detail
• Ability to work collaboratively in a team environment
• Bachelor's degree in Marketing, Communications, or a related field is a plus
• Experience in advertising or at a creative agency is beneficial

Job Purpose
The Social Media Manager leads the execution of Floward’s social media strategy, ensuring impactful content, real-time engagement, and consistent brand expression across digital platforms. The role is responsible for growing Floward’s organic audience, enhancing engagement, and staying ahead of social trends through creative storytelling, platform expertise, and performance-driven tactics.

Key Responsibilities

• Content Strategy & Brand Alignment
  • Develop and manage a dynamic content calendar across Meta (Facebook & Instagram), TikTok, X (Twitter), and Snapchat.
  • Ensure all content reflects Floward’s brand tone, visual identity, and strategic objectives.
  • Curate and review creative assets from internal teams and agencies for quality, aesthetic consistency, and impact.
• Audience Growth & Community Engagement
  • Execute content strategies that drive audience growth, engagement, and retention.
  • Manage real-time community engagement and implement trend-jacking opportunities to drive relevance.
  • Implement influencer collaborations and platform-native tactics to amplify visibility.
• Performance Monitoring & Optimization
  • Track, analyze, and report on key performance metrics including engagement, reach, and sentiment.
  • Use data insights to optimize content strategy and posting frequency.
  • Collaborate with the Digital Marketing and Analytics teams for performance integration.
• Innovation & Platform Expertise
  • Stay up to date with platform updates, algorithm changes, and emerging formats.
  • Experiment with new tools, features, and creative approaches to maximize content impact.
  • Monitor competitor activity and social media benchmarks to keep Floward ahead of the curve.
• Workflow & Collaboration
  • Coordinate with creative, marketing, CRM, and campaign teams to align on messaging and timing.
  • Ensure timely execution of planned content and campaign posts.
  • Utilize social media tools to schedule, track, and automate performance workflows.

Education
Skills and Qualifications: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

Experience

• 4+ years in social media marketing, content strategy, or digital brand management.
• Proven experience managing high-visibility brand accounts on Instagram, TikTok, Twitter (X), and Snapchat.
• Familiarity with influencer partnerships and performance-based content strategy.

Technical Skills

• Proficient in social scheduling and analytics platforms (*, Meta Suite, Sprout Social, Hootsuite).
• Basic design/editing skills or familiarity with creative formats is a plus.

Soft Skills

• Creative thinker with a passion for storytelling and visual branding.
• Highly organized, deadline-driven, and data-literate.
• Excellent collaboration and communication abilities.

About Floward
Founded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them. We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift. Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.