Marketing Specialist

A marketing specialist is required to work in a leading company in the restaurant sector, with at least 3 years of experience in digital and traditional marketing. The employer is looking for a creative and dynamic person capable of leading and implementing effective marketing strategies to enhance the company's position in the market. The ideal candidate will be responsible for the following tasks:

• Developing and implementing comprehensive marketing plans across digital and traditional channels
• Managing social media campaigns and optimizing their content
• Analyzing market and competitor data and preparing marketing reports
• Managing marketing budgets and improving return on investment
• Developing attractive and impactful marketing content that fits the brand's identity
• Coordinating with other departments to ensure marketing objectives are achieved
• Keeping up with the latest marketing trends and applying best practices in the field.

An employee at the sales office works from 4 to 10 at night.

About Us:
At 51Talk, we are pioneers in the education industry, with a commitment to innovation and excellence. As we continue to expand our reach globally, we are looking for a seasoned Marketing Specialist to enhance our marketing efforts and contribute to our growth. This role is ideal for professionals who are eager to deepen their marketing expertise and play a pivotal role in a leading international company.

Job Description:
The Marketing Specialist will be responsible for crafting and executing comprehensive marketing strategies to enhance our brand presence and drive business growth. This role demands a high level of creativity, analytical prowess, and proficiency in various marketing platforms.

Responsibilities:

• Design and implement innovative marketing campaigns across multiple channels including social media, digital platforms, email, and WhatsApp.
• Develop and refine strategies for influencer marketing to effectively engage with target audiences.
• Analyze marketing data to identify trends, measure performance, and refine strategies to improve effectiveness.
• Collaborate closely with other departments to ensure a unified approach to customer outreach.
• Continuously research and test new marketing channels and technologies to stay at the forefront of industry trends.
• Report on the effectiveness of marketing campaigns and provide actionable insights.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 2 years of professional experience in marketing, with a proven track record of successful campaign management.
• Strong communication skills for effective collaboration across various departments.
• Advanced skills in data analysis with the ability to translate insights into action.
• Proficient in Business English, suitable for an international workplace.
• Experience with CRM tools, Google Analytics, and marketing automation platforms.
• Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.

Why Join Us?
51Talk is a dynamic workplace that offers its employees opportunities for professional growth, creativity, and development. Our team is driven by innovation and is committed to achieving market-leading results. As part of our team, you will have the opportunity to work on exciting projects that influence the education industry and shape the future of our global brand.