Marketing Specialist

A marketing specialist is required to work in a leading company in the restaurant sector, with at least 3 years of experience in digital and traditional marketing. The employer is looking for a creative and dynamic person capable of leading and implementing effective marketing strategies to enhance the company's position in the market. The ideal candidate will be responsible for the following tasks:

• Developing and implementing comprehensive marketing plans across digital and traditional channels
• Managing social media campaigns and optimizing their content
• Analyzing market and competitor data and preparing marketing reports
• Managing marketing budgets and improving return on investment
• Developing attractive and impactful marketing content that fits the brand's identity
• Coordinating with other departments to ensure marketing objectives are achieved
• Keeping up with the latest marketing trends and applying best practices in the field.

Job Purpose
The Marketing Specialist will be responsible for executing targeted marketing strategies to enhance the visibility of Starlinks’ Freight & Transportation (F&T) services. This role will manage account-based marketing (ABM) strategies, create customer-focused campaigns, and work closely with cross-functional teams to generate leads and position Starlinks as a leader in logistics and freight solutions.

Main Job Responsibilities

• Account-Based Marketing (ABM)
  • Develop and execute ABM programs targeting high-value F&T accounts.
  • Collaborate with the sales team to create account plans, customer personas, and tailored marketing strategies.
  • Design personalized marketing journeys based on account needs and buying cycles.
  • Measure ABM campaign performance and optimize based on insights.
• Brand Development and Positioning
  • Assist in creating F&T sales decks, brochures, landing pages, and LinkedIn content.
  • Ensure messaging consistency across all F&T customer touchpoints, highlighting expertise, reliability, and regional excellence.
  • Leverage internal subject matter experts (*, operational leaders) in marketing storytelling.
• Campaign Management
  • Plan and execute multi-channel F&T campaigns (email, paid media, LinkedIn, WhatsApp, events).
  • Collaborate with external agencies and internal teams on campaign timelines.
  • Manage and update marketing content calendars specific to Freight and Transportation.
• CRM and Lead Management
  • Work closely with the CRM team to manage F&T customer databases (HubSpot).
  • Support sales enablement through lead nurturing, newsletters, and proactive communication flows.
  • Track and report on campaign performance through CRM dashboards.
• Cross-Functional Collaboration
  • Work with B2B, Relocation, and Ecommerce marketing teams to ensure aligned messaging.
  • Partner with Compliance, Operations, and Sales teams to incorporate certifications, pricing desks, and service innovations into marketing.

Requirements

• 3+ years experience in B2B marketing, preferably in freight, logistics, or transportation sectors.
• Strong understanding of account-based marketing (ABM) principles.
• Hands-on experience with CRM tools (HubSpot preferred) and campaign management.
• Excellent project management and stakeholder communication skills.
• Strong content creation and messaging development abilities.
• Comfortable operating in a fast-paced, growing environment.
• Knowledge of Saudi, GCC, or broader Middle East logistics markets is a plus.

Join Our Team as a Marketing Specialist!
Are you ready to take your marketing career to the next level? We are excited to announce a job opening for a Marketing Specialist in Al Khobar! This role offers a fantastic opportunity for a passionate marketer to join our dynamic team.

Key Responsibilities:
- Develop and implement marketing strategies.
- Conduct market research to identify trends and preferences.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

Requirements:
- Bachelor's degree in Marketing.
- Proficiency in Microsoft Office programs.
- A minimum of 45 years of experience in marketing.
- Skills: Leadership, adaptability, and professionalism in the workplace.
- Nationality: Saudi.
- Proficiency in English is required.

If you are interested in this position, please send your CV to j@*************, with the job title mentioned in the email subject. Don’t miss the chance to advance your professional future!