Marketing Specialist

We are looking for a creative marketing and content manager with energy, creativity, and the ability to deliver results, to lead and enhance our restaurant group's online presence. This role is centered on how our brand is perceived and felt by customers and their experience online, starting from delicious content on Instagram and TikTok, to strategic partnerships with influencers and data-driven advertising campaigns. The ideal candidate has a great passion for the world of food and beverages, a keen eye for brand aesthetics, and a strong drive to turn bold ideas into tangible results.

Main Responsibilities

1. Managing Social Media

• Manage the restaurant group's presence on Instagram and TikTok as key channels, overseeing all other active platforms.

• Develop and implement a consistent content calendar that aligns with brand identity, seasonal campaigns, new menu launches, and key events.

• Create, shoot, edit, and publish engaging photo and video content that showcases our restaurants, dishes, and culture.

Create, shoot, edit, and publish engaging photo and video content that highlights our restaurants, dishes, and culture. ● Monitor engagement, respond to comments and messages, and build an active and interactive online community.

● Track performance indicators and provide regular reports that include actionable insights to improve reach and engagement.

2. Influencer Marketing and Partnerships

● Identify, research, and curate a list of relevant influencers in the food and lifestyle space on platforms like TikTok, Instagram, and other emerging platforms.

● Build and maintain strong relationships with influencers, negotiate coverage agreements, and manage collaborations from start to finish.

● Prepare briefing materials and creative guidelines to ensure influencer content aligns with brand standards.

● Measure the impact of influencer campaigns through reach, engagement, and return on investment metrics.

3. Digital Advertising and SEO

● Plan, launch, and optimize paid advertising campaigns on Google Ads and Instagram/Meta Ads to increase traffic, bookings, and brand awareness.

● Efficiently manage advertising budgets to ensure cost-effective spending and strong return on investment.

● Apply SEO strategies on Google and continuously optimize to improve the restaurant group's ranking in organic search results and enhance online visibility.

● Conduct keyword research, analyze competitors, and implement on-site and off-site SEO activities.

● Analyze advertising performance data and adjust targeting, creative designs, and bidding strategies accordingly.

4. Brand Identity and Creative Direction

● Maintain the restaurant group's brand identity, ensuring consistency across all visual and written communications.

● Develop and enhance brand elements, including writing style, visual language, color usage, typography, and storytelling approach.

● Collaborate with designers, photographers, and videographers as needed to produce high-quality brand assets.

● Present innovative and creative concepts that distinguish our restaurants in a competitive market.

5. Strategy and Execution

● Transform marketing strategies and creative ideas into successful practical campaigns and events.

● Manage multiple projects and campaigns simultaneously, adhering to deadlines without compromising quality.

● Stay updated on the latest marketing trends in the food and beverage and digital marketing sectors to ensure the brand remains fresh and culturally relevant.

● Collaborate effectively with operations and management teams to ensure marketing efforts align with business objectives.