About the Role
Fakeeh Care Group is seeking a Commercial and Marketing Manager to lead revenue growth, market penetration, and brand positioning for DSFH NEOM. This role is responsible for developing and executing integrated commercial and marketing strategies to support patient acquisition, strengthen payer relationships, foster service line expansion, and ensure the hospital's long-term sustainability. The position requires a strategic thinker aligned with Fakeeh Care Group’s brand, governance, and commercial frameworks. The Commercial and Marketing Manager will contribute to establishing DSFH NEOM as a premium healthcare destination, reflecting NEOM’s vision for innovation and sustainability. The role demands a proactive approach to identifying new opportunities and a strong understanding of the Saudi Arabian healthcare market.
Key Responsibilities
- Develop and execute a comprehensive commercial strategy for DSFH NEOM, aligning with hospital business plans and group objectives.
- Drive revenue growth across key service lines through strategic pricing, volume optimization, and market expansion.
- Identify and cultivate new revenue streams, including corporate accounts, government contracts, insurer partnerships, and employer collaborations.
- Support profitability analysis for existing service lines and develop business cases for new services and centers of excellence.
- Lead the development and implementation of the hospital's marketing strategy, adhering to Fakeeh Care Group brand guidelines.
- Position DSFH NEOM as a leading healthcare provider, emphasizing its alignment with NEOM's vision.
- Oversee the planning and execution of marketing campaigns, product launches, and initiatives across digital channels, public relations, events, and partnerships.
- Ensure consistent brand messaging, visual identity, and an exceptional patient experience across all customer touchpoints.
- Build and maintain strong relationships with key external stakeholders, including insurance providers, corporate clients, government entities, and NEOM ecosystem partners.
- Represent DSFH NEOM effectively in external forums, industry exhibitions, and strategic meetings.
- Collaborate with medical leadership to promote the hospital's centers of excellence and clinical offerings.
- Monitor and analyze key commercial and marketing performance indicators (KPIs), including revenue growth, payer mix, patient volumes, market share, and campaign effectiveness.
- Prepare and present regular performance reports, forecasts, and actionable insights to hospital and group leadership.
- Utilize data analytics and market intelligence to refine strategies and inform business decisions.
- Develop and manage the commercial and marketing budget for DSFH NEOM, ensuring efficient resource allocation and clear measurement of return on investment (ROI).
- Coordinate with group-level vendors and agencies, leveraging unified contracts where applicable.
- Foster strong collaboration with Group Marketing, Group Commercial, Finance, Operations, and Medical Affairs departments.
- Ensure strict adherence to Fakeeh Care Group policies, brand governance standards, and all relevant healthcare regulations.
- Act as the local guardian of the brand and commercial interests while supporting the group's operating model.
- Perform other duties as assigned within the scope of the job.
Qualifications and Requirements
- Proven ability to manage multiple initiatives and deadlines simultaneously in a fast-paced environment.
- Exceptional attention to detail and a strong commitment to brand compliance.
- Proficiency in Microsoft Office Suite and various marketing coordination tools.
- 5-10 years of relevant experience.
Required Skills
- Coordination
- Project Management
- Marketing Strategy and Execution
- Communication
- Stakeholder Management
- Attention to Detail
- Brand Compliance
- Microsoft Office Suite Proficiency
- Marketing Coordination Tools
Work Environment and Details
This is a full-time position based in Neom, Tabuk, Saudi Arabia. The role involves working within the Fakeeh Care Group, a prominent healthcare provider. The location includes Neom and Tabuk cities.
