Digital Marketing Specialist📣 Job Ad

About the Role
Join Siyada Tech, a forward-thinking Saudi technology company that is driving digital transformation and innovation. We are looking for a Digital Marketing Specialist who thrives in a performance-driven and AI-augmented environment.

Role Description
This full-time, on-site position focuses on designing, executing, and optimizing data-driven marketing campaigns for our cutting-edge technology and AI products. You will emphasize CPA, ROAS, funnel performance, attribution accuracy, and measurable growth outcomes.

Key Responsibilities

• Design and manage performance marketing campaigns across multiple channels.
• Optimize CPA, ROAS, conversion rates, and funnel efficiency.
• Build and maintain acquisition funnels with clear growth and retention metrics.
• Use AI and automation tools to enhance execution and iteration speed.
• Develop hypotheses, run structured experiments, and analyze results.
• Align messaging and positioning with product and customer value.
• Implement and monitor attribution models with accurate reporting.
• Track budget allocation, campaign health, and performance trends.
• Prepare insight-driven recommendations for continuous optimization.
• Contribute to a data-driven marketing culture focused on outcomes.

Required Qualifications

• Experience in performance marketing, growth marketing, or digital acquisition.
• Strong understanding of CPA, ROAS, attribution, and funnel analytics.
• Hands-on experience with paid media platforms and analytics tools.
• Ability to work in technology or SaaS-style product environments.
• Comfortable collaborating with cross-functional technical teams.
• Strong analytical mindset and attention to measurable impact.
• Experience with experimentation, A/B testing, and reporting.
• Bachelor’s degree in Marketing, Business, Data, or related field.

Preferred Skills

• Experience working with AI-augmented workflows or automation tools.
• Background in B2B or product-led growth environments.
• Familiarity with marketing dashboards or BI tools.

Performance KPIs for This Role

• ROAS improvement across paid channels.
• Sustainable reduction in CPA while scaling spend.
• Conversion uplift across funnel stages.
• Lead quality & acquisition efficiency.
• Attribution clarity and reporting accuracy.
• Experimentation cadence and iteration velocity.

Join Our Team as a Digital Marketing Specialist!
Are you a passionate digital marketing professional eager to design and manage impactful advertising campaigns? At Business Professional Services (BPS), we aim to empower businesses through tailored marketing strategies and data-driven decision making.

Key Responsibilities:

• Create engaging advertising content (images/videos) for digital campaigns.
• Launch and manage paid advertising campaigns on platforms such as Meta Ads (Facebook & Instagram) and Google Ads.
• Utilize Ads Manager for setup, monitoring, and optimization.
• Handle media buying and manage advertising budgets effectively.
• Analyze campaign performance using metrics like CTR, Leads, Reach, and Conversions.
• Optimize campaigns based on analysis results.
• Focus on B2B targeted campaigns.

Important Note: This position requires hands-on experience in executing advertising campaigns, not just content design or account management.

Skills Required:

• Practical experience in launching and managing paid advertising campaigns.
• Proficiency in Meta Ads Manager.
• Solid understanding of Google Ads.
• Experience in media buying and campaign optimization.
• Content design skills using tools like Canva or Adobe.
• Basic video editing skills for campaigns.
• Ability to analyze advertising performance.
• Understanding of B2B campaigns.
• Capability to work remotely and meet deadlines.

We are looking for a creative digital marketing specialist to develop and implement effective digital marketing strategies to increase brand presence on digital platforms. Responsibilities include:
• Managing marketing campaigns across social media and email platforms
• Analyzing performance data and continuously optimizing marketing campaigns
• Creating engaging marketing content and managing paid advertisements
• Working on search engine optimization (SEO) and increasing conversion rates