Marketing Manager

Join Ciena as a Senior Marketing Manager in the Middle East
As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging.

Scope of Responsibilities:

• This role reports to the Senior Director, International Field and Partner Marketing, but has a strong dotted line into the sales leadership team.
• Develop and implement a comprehensive marketing strategy for the ME region aligned with Ciena's global marketing strategy.
• Conduct market analysis and identify key target audiences within the ME region.
• Manage the regional marketing budget and allocate resources effectively.
• Track key performance indicators (KPIs) to measure marketing effectiveness.

Candidate Profile:

• Bachelor's degree in marketing, business or a related field.
• 15+ years of experience in marketing, focusing on technology or telecommunications.
• Proven experience in developing successful marketing programs in the ME region.
• Strong project management and organizational skills.
• Fluency in English is required; proficiency in Arabic or other regional languages is a plus.

Ciena Values Diversity:
Ciena is an Equal Opportunity Employer, respecting the diversity of its workforce.

About the Role:
We are seeking a highly skilled and experienced Marketing expert to join our dynamic brand. You will play a crucial role in optimising our brand campaigns to improve conversion rates and overall business performance using data analysis.

Essential Duties and Responsibilities:

• Building and maintaining a brand’s presence across multiple social media channels, while ensuring growth of consumer’s viewership.
• Creating, executing and monitoring marketing campaign budgets.
• Collaborating with media and sales teams to improve marketing results.
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
• Preparing reports on the performance of marketing campaigns to communicate overall performance optimization and meeting of KPI’s.
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels, optimize, and communicate to consumers.

Join Apparel Group as a Marketing Manager - Entertainment!
We are a global fashion and lifestyle retail conglomerate, based in Dubai, with a strong presence across the GCC and beyond. We're seeking a dynamic Marketing Manager to lead our entertainment marketing initiatives.

About the Role:
The Marketing Manager will be responsible for developing and executing marketing strategies that align with the company's goals. This role requires creativity, leadership, and a deep understanding of the entertainment industry.

Key Responsibilities:

• Create comprehensive marketing plans to promote entertainment brands.
• Conduct market research to identify trends and consumer preferences.
• Collaborate with cross-functional teams to drive initiatives.
• Manage marketing budgets and ensure ROI on campaigns.
• Develop reports to measure the effectiveness of marketing efforts.

Qualifications:
We are looking for candidates with experience in marketing, particularly within the entertainment sector. Strong analytical skills and a passion for marketing are essential.

Join us at Apparel Group and be part of a visionary company that values innovation and growth!