Marketing Manager📣 Job Ad

Join SSC HR Solutions as a Marketing Manager (F&B)
We are seeking an experienced and strategic Group Marketing Manager to lead and execute marketing efforts across our portfolio of Food and Beverage (F&B) brands. This role is essential for driving brand growth and sales performance while building a robust marketing foundation suitable for both established and emerging concepts.

Role Overview
You will collaborate across various fast food and fast-casual brands, managing the marketing strategy, campaign execution, and brand development from proof-of-concept through to expansion. This position requires a unique balance between strategic thought and practical execution.

Key Responsibilities:

• Brand Strategy & Development: Develop and execute brand strategies and positioning for new and existing F&B concepts. Oversee outsourced development of brand guidelines ensuring alignment across all touchpoints.
• Marketing & Campaign Management: Plan and execute full-cycle marketing campaigns (digital and offline). Drive sales growth through targeted, data-informed marketing initiatives.
• Social Media & Content: Lead social media strategy and create content that resonates with audiences. Monitor performance metrics to optimize campaigns.
• Packaging & Brand Assets: Develop packaging concepts consistent with brand identity and operational considerations.
• New Concept Launch & Scaling: Support the launch of new F&B concepts, including branding and go-to market plans.
• Cross-Functional Collaboration: Work closely with operations, supply chain, and leadership teams to align marketing efforts with business objectives.

Requirements:

• Proven experience in F&B marketing, preferably with fast food or fast-casual brands.
• Strong understanding of digital marketing and social media platforms.
• Demonstrated track record of driving sales growth through effective strategies.

Skills & Capabilities:

• Strong brand strategy expertise.
• Ability to manage outsourced creative teams.
• Highly organized with the capacity to manage multiple brands and priorities.

Join us and be a part of an exciting growth journey in the F&B sector!

Join the Team at CAFFEINE LAB COFFEE ROASTERS
At CAFFEINE LAB COFFEE ROASTERS, we are committed to crafting the best coffee and building sustainable practices while enhancing community development. We are looking for a dedicated Marketing Manager to lead our marketing strategies, manage campaigns, and optimize our brand presence.

Role Responsibilities:

• Lead the development and implementation of marketing strategies.
• Oversee social media and digital marketing efforts.
• Collaborate with creative teams to enhance brand visibility.
• Analyze market trends and customer feedback to refine marketing initiatives.
• Manage marketing budgets and coordinate with stakeholders.

Qualifications:

• Proficient in Digital Marketing, Social Media Management, and Content Marketing.
• Experience in Branding and Marketing Strategy Development.
• Strong Analytical Skills and a knack for Data Interpretation.
• Project Management and Team Leadership experience.
• Fluency in both English and Arabic is highly beneficial.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in the food and beverage industry is a plus.