Marketing Specialist

About the Role
We are seeking a Marketing Specialist with strong expertise in Google Ads management, campaign optimization, and digital content strategy. This role is ideal for a highly analytical, creative, and hands-on marketer who can manage paid campaigns, strengthen our online presence, and create engaging multimedia content for our brands in the healthcare and personal care sector.

Key Responsibilities

• Google Ads & Campaign Management: Plan, execute, and optimize Google ad campaigns across search and display networks. Perform keyword research, manage positive/negative keywords, and optimize bidding strategies. Continuously analyze campaign performance data and provide actionable insights. Ensure alignment of ad campaigns with company objectives and ROI targets.
• SEO & Website Optimization: Audit and enhance website content to align with Google’s SEO approach. Create and optimize landing pages, blog articles, and service pages to increase visibility. Implement keyword-rich content strategies to improve search rankings and traffic.
• Content Creation & Branding: Design short video profiles for caregivers, including bio introductions and self-introduction clips, using accessible creative applications. Support brand storytelling by creating multimedia content that showcases our caregivers and services. Oversee creative direction across digital channels.
• Social Media Management: Manage and grow brand accounts on Instagram, TikTok, and Snapchat. Develop engaging posts, reels, and campaigns aligned with each platform’s audience. Monitor insights and trends to maximize reach and engagement.

Qualifications

• Proven experience managing Google Ads campaigns with measurable results.
• Strong knowledge of SEO, SEM, and content optimization strategies.
• Ability to analyze data, track KPIs, and adjust campaigns accordingly.
• Familiarity with basic video design/editing tools (*, Canva, CapCut, Adobe Premiere, or similar).
• Experience managing social media platforms (Instagram, TikTok, Snap) for brands.
• Creative mindset with excellent written and verbal communication skills.
• Healthcare or service industry marketing experience is a plus.

Join Kimberly-Clark as a Trade Marketing Executive!
At Kimberly-Clark, we are dedicated to creating Better Care for a Better World. In the role of Trade Marketing Executive, you will play a pivotal part in planning and executing brand strategies to meet business objectives. Your expertise will guide our approach to pricing and promotions, ensuring our products reach consumers effectively.

Key Responsibilities:

• Implement country/channel/customer pricing and promotion policies.
• Conduct pricing diagnostics and provide recommendations.
• Analyze competitive landscapes and adjust strategies accordingly.
• Develop and execute annual category strategies and selling stories.
• Manage below-the-line advertising and promotion budgets.

About You:
We value high performance and a culture of mutual respect. To thrive in this role, you'll need:

• A Bachelor's Degree is an advantage.
• A minimum of 5 years of relevant experience.
• Strong analytical skills with advanced Excel proficiency.
• Exceptional communication and presentation skills.
• A challenger mindset and category management knowledge.

Total Benefits:
Enjoy comprehensive health coverage, flexible savings accounts, and additional support programs to enhance your career and well-being. Join us at Kimberly-Clark and be part of a team that values innovation, growth, and impact.

Join Bayut as a Marketing Specialist!
Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market with a collective strength of over 200 million monthly users who trust our platform.

Key Responsibilities:

• Writing briefs and managing third-party agencies.
• Performing market research for competitive landscape analysis.
• Building relationships with vendors, agencies, real estate developers, and other stakeholders.
• Developing a brand strategy that fosters brand equity for Bayut.
• Designing and implementing marketing campaigns to improve product uptake and brand equity.
• Accomplishing marketing objectives by planning, developing, implementing, and evaluating advertising and promotional programs.
• Researching new marketing platforms and creative mediums to promote sales.
• Planning and executing company events.
• Developing and maintaining PR strategies.
• Managing ATL & BTL budgets for maximum value.
• Planning, directing, and monitoring social media strategies and activities.
• Managing lead management campaigns for effective sales.
• Tracking and reporting marketing performance to top management.
• Working on special projects given by management.

Requirements:

• BS(Hons) degree in Marketing, Business, or a related field.
• 24 years of experience in Real Estate preferred.
• Proficient in marketing tools and technologies.
• Excellent communication and presentation skills.
• Strong coordination skills.
• Detail-oriented with a flexible approach.
• Self-starter with the ability to manage workload effectively.

Benefits:

• High-performing and fast-paced work environment.
• Comprehensive health insurance.
• Rewards and recognition.
• Opportunities for learning and development.