Marketing Specialist📣 Job Ad

Join Our Team!
We are seeking a talented and enthusiastic Marketing & Communication Specialist to join our dynamic team in Jeddah, Saudi Arabia. As a key member of our marketing department, you will play a crucial role in developing and implementing comprehensive marketing strategies to promote our company's services and projects. This exciting opportunity allows you to showcase your creativity, analytical skills, and passion for marketing in a collaborative and innovative environment.

Key Responsibilities:

• Design and execute comprehensive marketing plans, including market research, target audience identification, and competitive analysis.
• Create compelling content for various marketing materials, such as website copy, blog posts, social media content, and case studies.
• Conduct market research to identify trends, competitor strategies, and customer needs to inform marketing initiatives.
• Maintain and enhance brand identity by ensuring all marketing materials align with company values and messaging.
• Collaborate with architects and project managers to highlight key projects through case studies and promotional materials.
• Plan and coordinate marketing events, including trade shows, conferences, and client presentations.
• Manage digital marketing efforts, including SEO, email campaigns, and social media strategies.
• Work closely with design and project teams to ensure cohesive messaging and alignment in marketing efforts.
• Develop and maintain relationships with clients, industry partners, and stakeholders.
• Analyse marketing performance, manage budgets effectively, and track ROI for various initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in marketing strategy development and implementation.
• Strong content creation skills across various platforms and media types.
• Excellent analytical abilities for market research and performance analysis.
• Proficiency in digital marketing techniques, including SEO, email marketing, and social media management.
• Experience in brand management and maintaining consistent messaging.
• Strong project management skills with the ability to coordinate multiple initiatives simultaneously.
• Excellent written and verbal communication skills in English and Arabic.
• Proficiency in marketing analytics tools and budget management.
• Strong presentation and public speaking abilities.
• Collaborative mindset with the ability to work effectively across different teams.
• Keen eye for detail and a results-oriented approach.
• Knowledge of the architecture and design industry is advantageous.

Join Nespresso as a Performance Marketing Specialist!
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating units of Nestlé. We are on a mission to bring exceptional and sustainable coffee to your home.

Position Summary:
The Performance Marketing Specialist will develop, implement, and monitor online marketing acquisition activities to drive audience (visits and visitors) to Saudi Nespresso digital touch points and generate & increase online sales. The specialist will own the path to purchase (paid, owned and earned media) to drive awareness, consideration, and intent to buy.

A Day in the Life of a Performance Marketing Specialist:

• Develop digital acquisition plans to increase traffic and audience.
• Drive day-to-day traffic and audience on Nespresso digital entry points.
• Monitor, optimize, and report local digital marketing activities.

What will make you successful:

• Education: Business degree or relevant experience.
• Professional experience: Strong experience in Digital Marketing (SEO, SEM, Affiliation, Display, Social Media).
• Good eCRM expertise and experience in managing external agencies.