Marketing Specialist

The goal of the job: Planning and implementing marketing activities for medical laboratories, building relationships with clients and partners, and managing marketing accounts with the aim of increasing sales, raising brand awareness, and attracting new clients. Tasks and responsibilities: Managing the laboratory's social media accounts and overseeing the published content. Preparing and implementing marketing plans and campaigns (digital and field). Innovating new marketing ideas that align with the laboratory's services and packages and offers. Monitoring the performance of marketing campaigns, analyzing results, and raising periodic reports. Coordinating with the medical administration to ensure the accuracy of marketing content and compliance with health regulations. Following up on approved marketing contracts, offers, and discounts. Supervising the visual identity and ensuring the consistency of marketing messages. Proposing and improving packages and services based on market and client needs.

Join our team as a Marketing Specialist!
The Dar Al-Nukhba Medical Complex is looking for a Marketing Specialist to contribute to the development of our marketing policies and achieve our goals. We will be responsible for setting general and specific objectives, developing promotional policies and plans, and analyzing performance results.

• Responsibilities:
  • Define objectives and develop marketing policies for goods and services.
  • Supervise implementation and evaluate results.
  • Conduct market tests and prepare specialized documents and reports.
  • Develop promotional programs and select distribution channels.
• Qualifications:
  • Bachelor's degree in Marketing or Marketing Management.
• Skills:
  • Proficiency in planning and marketing.
  • Languages: English - Advanced.

We offer: A professional work environment, with a starting salary of 4000 Saudi Riyals.
For those interested in applying for the job, we look forward to receiving your applications!

1. Analysis and Research: Market and audience analysis: Study consumer behavior, identify needs, and analyze competitors. Marketing research: Collect data on trends and innovative solutions for consumer requirements. 2. Strategy and Planning: Developing plans: Develop innovative marketing strategies and plans that align with the company's goals. Setting objectives: Define general and specific marketing objectives. Pricing and Promotion: Develop pricing policies and promotion programs. 3. Implementation and Management: Implementing campaigns: Manage online advertising campaigns (SEO, Social Media) and in other channels. Content Management: Create and develop marketing content (articles, videos, posts). Managing Social Media: Supervise accounts, publish content, and engage with the audience. Field Marketing: Promote products at events and field locations (specific for field marketing specialists). 4. Analysis and Evaluation: Performance Measurement: Analyze campaign data (conversion rates, visits, engagement). Reports and Recommendations: Prepare specialized reports and provide recommendations to improve performance. 5. Collaboration and Coordination: Internal Communication: Work with design and sales teams to ensure alignment. External Agencies: Communicate with advertising agencies for sellers and partners. Customer Service: Assist in nurturing potential customers and documenting changes. 6. Keeping Up with Developments: Continuous Monitoring: Follow the latest marketing techniques and tools (such as artificial intelligence) to ensure the effectiveness of the strategy.