Marketing Specialist📣 Job Ad

Join Our Team as a Cluster Marketing Manager!
At Wirgan, we believe in creating authentic experiences that elevate comfort to a luxurious art form. We are searching for a dynamic Cluster Marketing Manager to drive our marketing strategies and oversee brand development in a stimulating environment.

Key Responsibilities:

• Strategic Planning & Execution: Develop and manage an annual marketing plan aligned with company objectives, including digital, print, and experiential campaigns. Conduct market research to identify trends and opportunities.
• Digital & Social Media Marketing: Oversee all digital channels to ensure brand consistency and optimal ROI. Plan and execute paid campaigns.
• Brand & Content Development: Define brand guidelines and develop promotional materials in collaboration with designers.
• Public Relations & Partnerships: Build relationships with media outlets and industry partners. Write press releases and guest articles.
• Events & Trade Shows: Plan and manage participation in hospitality expos and community events.
• Sales Enablement & Collaboration: Work closely with sales teams to create targeted campaigns.
• Budget Management & Reporting: Develop and monitor the annual marketing budget and analyze ROI on all marketing activities.

Qualifications:

• Bachelor’s degree in marketing or related field.
• Minimum 5 years of experience in marketing, preferably in hospitality.
• Strong understanding of digital marketing tools.
• Excellent communication skills in both English and Arabic.
• Creative thinker with strong analytical skills.

Join us at Wirgan and contribute to crafting unforgettable experiences for our guests!

Join Salla as a Product Marketing Manager!
As a Product Marketing Manager at Salla, you will be pivotal in amplifying the voice of our merchants throughout everything we launch. Your role involves crafting compelling narratives from product updates, translating features into valuable benefits, and identifying growth opportunities based on a profound understanding of our customers. This position is ideal for someone with extensive experience in eCommerce, having worked directly with merchants or within the sector.

Responsibilities:

• Understand and Grow a Target Segment: Leverage your audience insights to identify pain points and untapped opportunities, which will guide positioning, messaging, and adoption efforts for your assigned merchant segment.
• Support Go-to-Market (GTM) Execution: Collaborate across different teams to plan and execute product launches and campaigns that resonate effectively with your segment.
• Develop Insightful Content: Create various types of content that meet your audience's needs, such as landing pages, case studies, lifecycle emails, FAQs, and more, ensuring clarity, value, and simplicity.
• Daily Tasks: Engage with merchants regularly through direct messaging or calls to stay updated on their challenges. Collaborate with the product team to understand upcoming features and shape appropriate messaging. Work with the lifecycle team to devise campaigns that boost adoption among your assigned audience. Brief the creative team on design and writing contexts and check performance metrics to assess merchant engagement.

Requirements:

• 35 years of experience in product marketing or audience-focused roles, preferably within SaaS or eCommerce.
• In-depth understanding of eCommerce merchant dynamics.
• Demonstrated ability to drive execution in messaging, positioning, content creation, and campaign support.
• Exhibit high curiosity, ownership, and a proactive mindset.

Desirable Qualities:

• Preparedness with insights, ideas, and structured thinking.
• Evidence of past work including content, messaging documents, or successful launches.
• A strong commitment to understanding and empathizing with our merchants.

Benefits:

• Training & Development opportunities.
• Performance bonuses.
• Flexible work-from-home arrangements.