Business Communications Manager ME Region (SB/SP)📣 Job Ad

About the Role

ABB is seeking a Business Communications Manager for the Middle East (ME) Region, to be based in Riyadh, Saudi Arabia. This role is a key position within the Electrification Business Area, specifically supporting the Smart Buildings and Smart Power solutions. The successful candidate will be responsible for developing and implementing local communication strategies to drive business growth and enhance brand presence across the Middle East. This is a full-time, onsite position reporting to the Business Communications Manager.

Key Responsibilities

• Develop and implement local communication plans for two divisions within the Electrification Business Area, ensuring alignment with group guidelines and approved budgets.
• Execute communication activities across all available channels, adhering to group directives and messages.
• Build local narratives and develop key content tailored for targeted audiences.
• Collaborate with the marketing team on promotional activities, utilizing approved local digital platforms for effective audience reach.
• Work closely with the Global Business Communications Manager and regional Marketing and Sales leaders to develop and implement business communication plans.
• Propose and implement communication plans validated by the Marketing & Sales Manager, in alignment with growth plans and within budget.
• Support communication efforts for events, trade shows, conferences, and other cross-divisional initiatives, in collaboration with marketing and product marketing on joint topics.
• Assist with executive messaging for local trade media, digital communications, and thought leadership.
• Support the localization of global initiatives and campaigns.
• Generate leads through advertising, sponsorship, and other promotional activities, leveraging the internet for integrated marketing communications using tools like Pardot.
• Develop creative concepts for all communication vehicles, ensuring adherence to branding guidelines and ABB brand standards.
• Own the business content on local social and digital channels for Smart Buildings and Smart Power solutions.
• Organize events and trade exhibitions to enhance corporate image and support business objectives.
• Develop messaging for content specific to Smart Buildings and Smart Power, ensuring local alignment with respective audiences.
• Manage the creation, production, and publication of brochures, catalogues, and other sales literature in both print and electronic formats to support sales activities and product launches.
• Collaborate with Country Communications and Division peers to effectively communicate the ABB story.
• Maintain a positive and integrated network with internal and external communication communities to promote knowledge of current practices and innovation.

Qualifications and Requirements

• A degree in Communications or a related field.
• A minimum of 5 years of experience in Communications, preferably within a B2B and B2C technical or industrial environment.
• Proven experience in supporting communications across all channels.
• Strong written and spoken communication skills, with the ability to be an effective storyteller.
• Experience with design tools such as Adobe and Canva.
• Experience with campaign management tools like Pardot.
• Bilingual proficiency in Arabic and English is essential.
• Ability to manage multiple projects simultaneously and ensure on-time delivery.
• Experience with measurement KPIs and reporting to track performance and learning.
• A team player who contributes to the success of the team and the business.
• Willingness and ability to travel and work flexible or fluctuating hours as needed.

Required Skills

• Communications
• Marketing
• Sales
• Digital Platforms
• Social Media
• Content Development
• Event Management
• Design Software (Adobe, Canva)
• Campaign Management Tools (Pardot)
• Project Management
• KPI Measurement
• Teamwork

Work Environment and Location

This is a full-time, onsite position located in Riyadh, Saudi Arabia. The role requires a willingness and ability to travel and work flexible or fluctuating hours as needed.