Business Development Manager📣 Job Ad

About A-Z Experience

A-Z Experience is an experiential events and creative solutions company specializing in delivering events, exhibitions, conferences, brand activations, and immersive experiences. The company integrates strategy, creative development, project management, experiential design, branding, fabrication, production, and live operations to provide comprehensive experiences from initial brief to final execution. As part of its strategic growth, A-Z Experience is expanding its presence and client relationships in Riyadh.

Role Overview

A-Z Experience is seeking an experienced and commercially driven Business Development Manager to establish and grow the company’s new-business pipeline and market presence in Riyadh. This full-time role focuses on genuine client acquisition and the conversion of opportunities into sustainable new-client revenue. The successful candidate will identify target organizations, qualify leads, build relationships, and secure relevant briefs and RFP opportunities within the Riyadh market, demonstrating an understanding of how corporate, government-related, and institutional clients procure events, exhibitions, activations, and creative services.

Key Responsibilities

• Develop and execute a focused Riyadh business-development plan covering target sectors, priority accounts, relationship goals, and weekly activity.
• Identify organizations with a genuine need for events, conferences, exhibitions, activations, experiential campaigns, and related creative services.
• Research target organizations, decision-makers, procurement routes, event calendars, upcoming projects, and relevant market developments.
• Generate and qualify serious leads, distinguishing actionable commercial opportunities from general contacts.
• Maintain accurate information for every opportunity, including estimated value, probability, expected timing, stakeholders, next actions, and ownership.
• Build trusted relationships with decision-makers, procurement teams, marketing departments, communications teams, and other relevant stakeholders.
• Generate opportunities through direct outreach, referrals, meetings, networking, industry events, and selected strategic partnerships.
• Represent A-Z Experience professionally in Riyadh and build awareness of the company’s complete service capabilities.
• Secure qualified client briefs, requests for proposals, pitch invitations, and credentials meetings.
• Prepare a complete internal opportunity handover for Account Management, Project Management, and Creative teams.
• Support credentials presentations, proposal positioning, pitch preparation, and commercial follow-up.
• Maintain disciplined follow-up throughout the client’s decision-making and procurement process.
• Develop practical market intelligence covering client priorities, competitor activity, budgets, procurement practices, and reasons opportunities are won or lost.
• Maintain an accurate business-development pipeline and revenue forecast.
• Report progress, risks, conversion rates, and required management actions clearly.
• Support relationship continuity after a project is awarded while Account Management and Project Management take ownership of servicing and delivery.

Qualifications and Experience

• 5-10 years of B2B business-development or sales experience within events, experiential marketing, creative or marketing agencies, exhibitions, hospitality, production, or related professional services.
• Demonstrated ability to acquire new clients and convert relationships into qualified commercial opportunities.
• Evidence of generating briefs, RFP invitations, pitch opportunities, or new-client revenue.
• Strong understanding of the Riyadh market and its corporate, government-related, and institutional business environment.
• Existing senior relationships and a strong professional network in Riyadh are highly preferred.
• Experience selling complex, customized, or project-based services is strongly preferred.

Skills and Attributes

• Excellent Arabic and English communication and presentation skills.
• Strong prospecting, qualification, and opportunity-management capability.
• Commercial judgment and the ability to distinguish genuine opportunities from low-potential contacts.
• Confidence presenting company capabilities to senior stakeholders.
• Strong negotiation, relationship-building, and influencing skills.
• Disciplined follow-up and accurate pipeline-management habits.
• Ability to work independently while coordinating closely with teams based in Jeddah and Riyadh.

Role Authority and Success Indicators

The Business Development Manager holds ownership for Riyadh market development, lead qualification, and new-client relationship building through structured handover processes. Pricing, discounts, contractual terms, delivery commitments, and creative or technical scope require appropriate internal approvals. Once work is awarded, Account Management and Project Management assume ownership of client servicing and project delivery, with Business Development supporting relationship continuity as agreed. Success in this role is defined by the establishment of a clear map of target sectors, accounts, and decision-makers; consistent generation of serious, qualified leads; securing relevant briefs, RFPs, and pitch invitations from new clients; accurate documentation and disciplined follow-up of opportunities; a realistic pipeline reflecting values, probabilities, timing, and next actions; the development of Riyadh relationships into sustainable new-client revenue; complete and commercially useful opportunity handovers to internal teams; and the development of a stronger, more credible A-Z Experience presence in the Riyadh market.