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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh
Join RADCARE as a Digital Marketing Specialist!
Are you passionate about leveraging digital platforms to promote healthcare services? As a Digital Marketing Specialist, you will play a pivotal role in enhancing our online presence and driving patient engagement at RADCARE.

Job Purpose
The Digital Marketing Specialist is responsible for planning, executing, and optimizing online marketing campaigns to showcase our medical centre’s services while ensuring compliance with Saudi healthcare marketing regulations.

Key Responsibilities:
  • Develop and implement digital marketing strategies for diagnostic imaging, radiotherapy, laboratory, and outpatient services.
  • Manage the website, ensuring updated content, SEO optimization, and a seamless user experience.
  • Plan and execute paid online campaigns across various platforms, including Google Ads and social media.
  • Create engaging content for social media tailored to the Saudi healthcare audience.
  • Monitor and manage online reputation, responding to patient reviews professionally.
  • Create and optimize email marketing campaigns for patient education and service promotions.
  • Collaborate with teams to produce patient-centric content.
  • Analyze performance metrics to guide decision-making.
  • Stay updated with digital marketing trends and ensure compliance with regulations.

Qualifications & Experience:
  • Bachelor’s degree in Marketing, Digital Media, or related field.
  • 3–5 years of digital marketing experience, preferably in healthcare.
  • Strong SEO/SEM and analytics knowledge.
  • Experience in content creation and graphic design tools.
  • Bilingual in Arabic and English.

Key Competencies:
  • Creativity in digital content.
  • Strong analytical skills.
  • Excellent communication abilities.
  • Patient-centered approach and cultural sensitivity.

Requirements

  • Requires 2-5 Years experience

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Key Responsibilities:
  • Develop digital media plans aligned with the brand’s vision.
  • Research and analyze the latest marketing trends to stay ahead.
  • Establish online presence and create substantial brand awareness.
  • Effectively communicate the company’s message through social media and online platforms.
  • Innovate digital campaigns that resonate with our audience.
  • Create diverse content including copywriting for social media, websites, blogs, and collaborate with suppliers when necessary.
  • Manage digital platforms, conducting day-to-day social media and SEO audits to uphold best practices.
  • Oversee Google Ads campaigns and coordinate with graphic teams for compelling display ads.
  • Work closely with the sales team to amplify sales through digital channels.
  • Enhance customer engagement via various marketing tactics.
  • Analyze ROI and KPIs while providing weekly performance reports to management.

Requirements:
  • A minimum of 2 years of relevant experience in a similar role.
  • Preferred experience in the hospitality industry or with lifestyle brands, alongside a marketing background.
  • Ability to develop and implement successful marketing strategies.
  • In-depth knowledge of digital media platforms and paid advertising.
  • Superlative verbal, writing, listening, and presentation skills.
  • Self-motivated and capable of creative problem-solving.
  • Able to work both independently and collaboratively within a team.

breifcase2-5 years

locationRiyadh

25 days ago