Digital Marketing Specialist

Join Asal Abu Nayef Honey as a Senior Digital Marketing Specialist!
Asal Abu Nayef is a prominent honey production company committed to delivering high-quality natural honey. We are seeking a talented Senior Digital Marketing Specialist to enhance our digital presence and drive impactful results.

Job Summary:
The ideal candidate will develop and implement digital marketing strategies, manage campaigns, enhance brand awareness, and drive growth across digital channels with a keen focus on leveraging AI tools for optimization.

Key Responsibilities:

• Digital Strategy: Develop and execute marketing strategies aligned with company goals.
• Campaign Management: Manage and optimize campaigns across Google Ads, Facebook, Instagram, etc.
• AI Integration: Utilize AI tools for performance analysis and campaign automation.
• SEO/SEM: Optimize website ranking and increase organic traffic.
• Social Media: Create content plans to engage audiences and grow communities.
• Performance Analysis: Use analytics tools to monitor campaign performance and provide actionable insights.
• Email Marketing: Create campaigns to nurture leads and engage customers.
• Market Research: Stay updated on digital trends and best practices.

Qualifications and Skills:

• Experience: 5+ years in digital marketing with proven success.
• Technical Skills: Expertise in Google Ads, Meta Ads, Google Analytics, and AI marketing tools.
• SEO/SEM: Strong understanding of SEO and SEM.
• Creativity: Ability to generate innovative ideas for brand growth.
• Communication: Strong verbal and written communication skills.
• Data-Driven: Analytical mindset for data-informed decision-making.
• Education: Bachelor's degree in Marketing, Business, or related field.

What We Offer:

• Competitive salary and performance-based incentives
• Collaborative and innovative work environment
• Opportunities for professional growth

Join RADCARE as a Digital Marketing Specialist!
As a key member of our marketing team in Riyadh, Saudi Arabia, you will be instrumental in planning, executing, and optimizing innovative online marketing campaigns aimed at driving patient engagement and increasing our medical center's visibility in the community.

Job Purpose:
To enhance our online presence, manage digital platforms, and ensure brand consistency while complying with the healthcare marketing regulations in Saudi Arabia.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to promote our diagnostic imaging, radiotherapy, laboratory, and outpatient services.
• Manage and update the center’s website with SEO best practices to ensure an optimal user experience.
• Plan and execute paid online campaigns using platforms such as Google Ads and social media.
• Maintain active social media presence across multiple platforms (Twitter/X, LinkedIn, Instagram, Snapchat, TikTok, Facebook), creating engaging content tailored for our healthcare audience.
• Monitor online reputation, responding to patient reviews and inquiries in a professional manner.
• Create targeted email marketing campaigns for patient education and service promotion.
• Collaborate with cross-functional teams to produce impactful patient-centered content including blogs and videos.
• Track, analyze, and report on performance metrics to inform strategic decisions.
• Stay abreast of the latest trends in healthcare marketing to enhance our strategies.
• Ensure compliance with the guidelines set by the Saudi Ministry of Health.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 3–5 years of relevant experience in digital marketing, preferably within the healthcare sector.
• Strong proficiency in SEO/SEM, Google Analytics, Google Ads, and social media management.
• Experience with graphic design tools and video editing is preferred.
• Fluent in Arabic and English, both written and spoken.
• Knowledge of Saudi healthcare marketing guidelines is a plus.

Key Competencies:

• Creative and innovative content creation skills.
• Strong analytical abilities.
• Excellent communication and teamwork skills.
• Ability to manage multiple projects effectively.
• Patient-centered approach and cultural sensitivity.

Job Overview: