Marketing Specialist

Marketing Specialist needed to develop and implement strategic marketing campaigns, analyze market trends, and create engaging content for our brand. The ideal candidate will have strong analytical skills, creativity, and experience with digital marketing platforms to drive customer engagement and business growth. Responsibilities include managing social media presence, conducting market research, coordinating with design teams, and measuring campaign performance using key metrics.

• Develop and implement comprehensive marketing strategies to promote hospital services.
• Manage digital and social media campaigns.
• Create and manage high-quality content for various marketing channels.
• Conduct market research to understand healthcare trends and patient needs.
• Maintain and enhance the hospital’s brand image.
• Plan and coordinate hospital events and community outreach programs.
• Collaborate with internal teams to align marketing activities.
• Manage marketing budgets and resources.

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.
• Proficiency in English and Arabic; knowledge of medical terminology is a plus.
• 2-3 years of marketing experience, preferably in healthcare.
• Strong interpersonal skills and ability to work with cross-functional teams.
• Proficiency in digital marketing tools and content creation.

• Campaign Execution & Performance: Implement and optimize marketing campaigns, track key performance indicators (KPIs), return on investment (ROI), and ensure timely execution.
• Brand Building & Communication: Ensure alignment of branding across all touchpoints and contribute to storytelling efforts while monitoring brand perception and awareness.
• Market & Consumer Insights: Conduct research on market trends, competitors, and consumer behavior, generating insights to inform marketing strategies.
• Events & Sponsorships: Coordinate brand events, trade shows, and sponsorships, tracking engagement and ROI while managing agencies and vendors.
• Digital & Content Marketing: Develop content calendars, support digital advertising, and track online reputation and performance.
• Budget & Reporting: Assist in tracking marketing spend to ensure cost efficiency and prepare reports on performance and budget utilization.
• Sales & Business Alignment: Support sales initiatives and demand forecasting through targeted marketing.
• Product Launch Support: Help in planning and executing marketing strategies for new product launches.
• Marketing Excellence & Innovation: Contribute to process improvements and stay updated on industry trends.