Public Relations Specialist

Job Objective

Leading and developing public relations strategies for the agency and clients, building a strong mental image, and enhancing the institutional and media reputation through integrated communication plans and professional relationships with media and the target audience.

Tasks and Responsibilities

First: Planning and Management

• Developing and implementing the agency's and its clients' overall public relations strategy.
• Supervising the preparation of media plans and communication campaigns.
• Managing the team and distributing tasks while monitoring performance.
• Setting the public relations budget and controlling costs.

Second: Communication and Media

• Building and managing relationships with media outlets, journalists, and influencers.
• Drafting press releases and overseeing their dissemination across appropriate channels.
• Organizing press conferences, events, and media meetings.
• Monitoring media coverage and measuring its impact on clients' reputation.

Third: Consulting and Relations

• Providing strategic consultations to clients regarding reputation and media crisis management.
• Developing and managing partnerships with governmental and private entities to enhance media presence.
• Professionally dealing with media crises and setting rapid response plans.

Fourth: Follow-up and Reporting

• Preparing periodic reports on public relations activities and their impact on brand perception.
• Analyzing public opinion trends and preparing studies on clients' image.
• Monitoring the performance of media campaigns and suggesting improvements.

Required Qualifications

• Bachelor's degree in Public Relations, Media, Marketing, or a related field.
• Experience in public relations.
• Proficiency in drafting media content in both Arabic and English.
• High skills in negotiation, persuasion, and communication at different levels.
• Ability to manage multidisciplinary project teams and work under pressure.

Core Skills

• High leadership and organizational skills.
• Ability to build wide and sustainable professional relationships.
• Strategic thinking and crisis management.
• Deep familiarity with traditional and digital media.
• Proficiency in using media impact measurement tools and analytics.