Marketing Specialist

Sensations is a European franchise for an entertainment experience linked to the five senses where groups consisting of 4 to 15 people visit us to try out various 'sensory' labs through which participants will test their five senses to solve puzzles and challenges.

Our website: Sensations Khobar

Job Title
Game Master

The main tasks of the Game Master are:

1. Welcoming participants (those with prior reservations) with a smile and kindness, and completing the payment process.

2. Hosting them in the game education room with enthusiasm and excitement, giving them an overview of the game using your best welcoming and presentation skills.

3. After that, participants will head to the senses rooms
(Each senses room is equipped with cameras, headphones, and a microphone for communication with the Game Master remotely) and you will head to the Game Master room (also equipped with computers, microphones, and display screens) from where you will manage their entertainment tour remotely. Managing the game requires skills in managing and organizing participants, activating the spirit of fun, excitement, and motivation. This is done through:

- Guiding and welcoming them in the various rooms.
- Educating them about the elements present in the rooms.
- Receiving their solutions to puzzles and instilling a sense of excitement and thrill.


Additional Job Responsibilities: Managing the Sensations entertainment game minimally and guiding groups in the entertainment rooms
Managing the game requires skills in managing and organizing participants, and activating sensory excitement, fun, and thrill.

Benefits: Health insurance, a good salary, overtime, performance bonuses.

• Paid Acquisition: Plan, launch, and optimize campaigns on LinkedIn Ads, Meta Ads, and Google Ads for ICPs/personas; manage budgets, audiences, creatives, and remarketing.
• Analytics & Measurement: Set up GA4 and tracking (UTMs, pixels, conversions), build dashboards, and run cohort/attribution analysis to improve CAC and lead quality.
• SEO & Content: Own keyword strategy, on-page SEO, and content calendar (blogs, landing pages, case studies, email nurtures); brief writers/designers and ship high-quality assets.
• Social Media Management: Manage LinkedIn, Instagram, Snapchat, TikTok, and X (Twitter); plan editorial calendars, publish daily/weekly content, and grow engaged communities.
• Lead Lifecycle & CRM: Manage leads, audiences, and DMs; qualify and route MQLs to Sales, maintain clean CRM lists, and run automations/nurtures to improve conversion.
• Messaging & Positioning: Translate product value into compelling offers, hooks, and creatives tailored to B2B pain points in Saudi SME/ERP space.
• Landing Pages & Conversion: Build/test landing pages (WordPress/Webflow or similar), run A/B tests on headlines, forms, and CTAs, and continuously improve CVR.
• Brand & Campaigns: Plan integrated launches (webinars, partner campaigns, events), support employer branding, and coordinate with agencies/creators when needed.
• Compliance & Localisation: Ensure Arabic/English messaging quality and alignment with local context and business culture.

• 2–4 years in B2B marketing (SaaS/tech preferred) with proven ownership of paid acquisition and demand gen.
• Hands-on with LinkedIn Ads, Meta Ads, Google Ads, GA4, and Google Tag Manager.
• Comfortable with SEO (GSC, Ahrefs/Semrush or similar) and content writing (blogs, social captions, ad copy).
• Experience managing brand accounts across LinkedIn/Instagram/Snapchat/TikTok/X.
• Strong analytics: building dashboards, reading funnel metrics, and making decisions from data.
• Excellent Arabic & English written communication; crisp ad and landing-page copy.
• Basic creative skills (Canva/Figma) and familiarity with marketing automation/CRM (*, HubSpot, Zoho, or similar).

• SaaS/ERP domain exposure and understanding of Saudi SME ecosystem.
• Webinar/event marketing, partner marketing, and PR coordination.
• Email marketing & marketing automation flows (lead nurturing, re-engagement).
• Experience with webinar platforms, heatmaps (Hotjar), and A/B testing tools.
• Understanding of attribution models and offline conversion import to ad platforms.