Customer Development Manager-Discounters📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Jeddah |
About the Role
Colgate-Palmolive, a global leader in consumer products operating in over 200 countries, is seeking a Customer Development Manager (CDM) for Discounters to join their team in Jeddah, Makkah, Saudi Arabia. This role is responsible for driving the commercial strategy, volume growth, and profitability of Colgate-Palmolive's portfolio within the rapidly expanding Discounter retail channel across Saudi Arabia. The position requires a strategic thinker with strong financial acumen and a proven ability to achieve aggressive volume targets within the discounter model, characterized by high turnover, low margins, and intense competition. You will be instrumental in shaping how our brands are presented and sold in key discounter formats.
Colgate-Palmolive is a company dedicated to reimagining a healthier future for people, their pets, and our planet. Guided by core values of Caring, Inclusivity, and Courage, we foster a culture that inspires our people to achieve common goals and build a brighter, healthier future for all. This role offers relocation assistance globally.
Key Responsibilities
- Lead the negotiation and execution of long-term strategic partnerships with key discounter accounts to secure category growth, volume commitments, and optimal product visibility.
- Own the channel's Profit & Loss (P&L), optimizing trade spend, managing margins, and designing cost-effective promotional frameworks, such as Everyday Low Price (EDLP) models or high-volume multi-packs, suitable for price-sensitive shoppers.
- Collaborate closely with Demand Planning and Logistics teams to maintain high case-fill rates and proactively eliminate Out-of-Stock situations, ensuring product availability.
- Manage and coach a regional team of field supervisors and merchandisers to ensure flawless implementation of planograms and maximize share of shelf.
- Develop and implement a tailored portfolio strategy, identifying whitespace opportunities and introducing specific SKU mixes, such as promotional bundles and value sizes, engineered exclusively for the discounter format to prevent channel conflict with hypermarkets.
- Achieve sales goals, margin, and volume targets for assigned accounts and ensure effective 5P (Product, Price, Place, Promotion, People) execution in stores.
- Optimize Trade Spend ROI by evaluating promotional investments and discount structures to eliminate underperforming tactics, ensuring commercial investment directly drives high-volume velocity while protecting net margins.
- Develop and manage the partnership between Colgate-Palmolive and a group of accounts at the store and regional level by building strong relationships and negotiating with store operations personnel.
- Provide feedback on competition intelligence and the in-store environment to ensure the right tactics are employed and report findings to the General Manager.
- Ensure tailored plans and promotions are developed with Regional Managers (RM) and executed within assigned accounts.
- Cascade channel strategies developed by the General Manager within selected accounts, focusing on both qualitative (5Ps) and quantitative (Sales per Account, Store, Category, and SKU) objectives.
- Build and manage relationships with key players, including Junior Buyers and Store Managers, at the regional and/or store level.
- Conduct negotiations as necessary for planograms, displays, and promotion execution at regional office and/or store levels.
- Coordinate special events, including store-level sell-in and communication, and manage in-store materials in cooperation with the Retail Marketing Team and General Manager.
- Maximize account P&L by analyzing performance, identifying opportunities, and developing actionable plans.
- Prepare Business Reviews twice a year with Customer Development Team Leaders (CDTLs) and the General Manager to meet customers and share mutual growth opportunities.
- Regularly visit stores to identify areas for improvement and provide coaching and direction to in-store staff, ensuring they are trained on new products, promotions, and merchandising objectives.
- Identify training needs and develop training plans with CDTLs.
- Work with CDTLs and RMs to develop tools, merchandising materials, and in-store programs for effective shelf management to drive shopper purchases.
- Supervise and analyze the consistent and accurate collection of data to monitor 5P performance against targets.
- Clearly communicate in-store objectives and monitor the execution of 5P targets, product availability, assortment by store format, shelf pricing, promotion implementation, share of shelf, and planograms.
- Resolve operational issues at regional offices or in-store.
Qualifications and Requirements
- A minimum of a Bachelor's or similar degree is required.
- At least 8 years of experience in the Saudi Market.
- Proven experience in developing the business of selected customers.
- Good command of both English and Arabic languages.
Required Skills
- Commercial Strategy
- Volume Growth
- Profitability Management
- Joint Business Plans
- Negotiation
- P&L Management
- Trade Spend Optimization
- Margin Management
- Promotional Frameworks
- Supply Chain Collaboration
- Demand Planning
- Logistics
- In-Store Execution
- Team Management
- Portfolio Strategy
- Sales Goals Achievement
- 5P Execution
- Trade Spend ROI Optimization
- EDLP & Price Architecture
- ROI Mechanics
- Customer Relationship Management
- Competition Intelligence
- Business Development
- Channel Strategy
- Retail Marketing
- Shelf Management
- Merchandising
- Data Analysis
- Problem Solving
Work Environment and Additional Information
This is a full-time position for a Customer Development Manager-Discounters based in Jeddah, Makkah, Saudi Arabia. Relocation assistance is offered globally. Colgate-Palmolive is an equal opportunity employer and values diversity.
Requirements
- Requires +10 Years experience
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