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SalarySalarySR 3,500 / Month
Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationAbhur Al Janubiyah, Jeddah




Job Requirements – Marketing Manager

Key Responsibilities

Strategy & Planning

  • Develop monthly and quarterly marketing strategies for each brand.
  • Align marketing goals with business objectives (*, increasing lunch traffic, promoting new menus).
  • Prepare and manage the marketing budget.

Branding & Creative Direction

  • Create, maintain, and strengthen each brand’s identity (logo, tone of voice, visual style, storytelling).
  • Develop and/or update brand guidelines for each brand.
  • Ensure all marketing materials (digital, print, in-store, outdoor) are aligned with brand identity.
  • Lead and manage content creation (photoshoots, videos, social media content, menus, posters).
  • Ensure all visuals and messaging reflect each brand’s identity and tone.
  • Collaborate with freelance or in-house designers, photographers, and videographers.

Digital Marketing

  • Manage all social media platforms (Instagram, TikTok, X, Snapchat, etc.).
  • Ensure 3–5 posts per week per brand (mix of posts, reels, and stories).
  • Build and maintain a unified marketing calendar covering campaigns, posting schedules, events, holidays, and promotions.
  • Create engaging content and respond to customer interactions (comments, messages, tags).
  • Run targeted paid advertising campaigns (Meta Ads, TikTok Ads, Snapchat Ads).
  • Optimize SEO and manage listings on Google Maps and delivery apps.
  • Track performance analytics and prepare monthly reports (reach, engagement, ROI).

Campaigns & Promotions

  • Plan and execute marketing campaigns (openings, launches, seasonal events, special offers).
  • Collaborate with operations teams for in-store activations and limited-time offers.
  • Manage influencer and partnership collaborations (selection, coordination, tracking results).
  • Manage photo and video coverage for events and launches.

Customer Engagement & Community

  • Build relationships with influencers, local communities, and partners.
  • Develop loyalty and retention programs.
  • Monitor and respond to customer feedback (online and offline).
  • Support PR and media relations activities.

Reporting & Optimization

  • Analyze marketing data and its impact on sales.
  • Present monthly performance reports with actionable insights.
  • Track ROI and continuously optimize strategies for better results.


متطلبات التوظيف – مسؤول/مدير تسويق 

المهام والمسؤوليات

الاستراتيجية والتخطيط

  • تطوير استراتيجيات تسويقية شهرية وربع سنوية لكل علامة تجارية.
  • مواءمة الأهداف التسويقية مع أهداف العمل لكل مطعم (مثل زيادة عدد زوار فترة الغداء، الترويج لقوائم جديدة، وغيرها).
  • إعداد وإدارة ميزانية التسويق.

الهوية والعلامة التجارية

  • إنشاء، الحفاظ على وتعزيز هوية كل علامة تجارية (الشعار، أسلوب التواصل، الهوية البصرية، والقصة).
  • إعداد و/أو تحديث دليل الهوية البصرية (Brand Guidelines) لكل علامة.
  • ضمان توافق جميع المواد التسويقية (رقمية، مطبوعة، داخل المطعم وخارجه) مع الهوية المعتمدة.
  • قيادة وإدارة إنتاج المحتوى (تصوير، فيديو، محتوى وسائل التواصل، قوائم الطعام، ملصقات).
  • ضمان أن جميع التصاميم والرسائل تعكس هوية العلامة التجارية ونبرة التواصل.
  • التنسيق مع المصممين والمصورين وصناع المحتوى (داخليين أو مستقلين).

التسويق الرقمي

  • إدارة جميع حسابات التواصل الاجتماعي (Instagram، TikTok، X، Snapchat وغيرها).
  • نشر 3–5 محتويات أسبوعيًا لكل علامة (منشورات، فيديوهات، قصص).
  • إنشاء وإدارة تقويم تسويقي موحد يشمل الحملات، النشر، الفعاليات، المواسم، والعروض.
  • إنشاء محتوى تفاعلي والرد على تعليقات ورسائل العملاء.
  • إدارة الحملات الإعلانية المدفوعة (Meta، TikTok، Snapchat).
  • تحسين محركات البحث وإدارة الظهور في Google Maps وتطبيقات التوصيل.
  • متابعة الأداء وتحليل البيانات وإعداد تقارير شهرية (الوصول، التفاعل، العائد).

الحملات والعروض

  • تخطيط وتنفيذ الحملات التسويقية (افتتاحات، إطلاق قوائم جديدة، مواسم، عروض خاصة).
  • التعاون مع فرق التشغيل لتنفيذ فعاليات داخل المطعم أو عروض محدودة.
  • إدارة التعاون مع المؤثرين والشركاء (اختيارهم، التنسيق، متابعة النتائج).
  • إدارة التغطية التصويرية والفيديو للفعاليات والإطلاقات.

التفاعل مع العملاء والمجتمع

  • بناء علاقات مع المؤثرين والمجتمع المحلي والشركاء.
  • تطوير برامج ولاء العملاء ومبادرات الاحتفاظ بهم.
  • متابعة آراء العملاء والتفاعل معها (أونلاين وداخل المطعم).
  • دعم أنشطة العلاقات العامة والتواصل الإعلامي.

التقارير والتحسين

  • تحليل البيانات التسويقية وربطها بالمبيعات لفهم ما يحقق النتائج.
  • تقديم تقارير شهرية مع توصيات وخطط تحسين.
  • قياس العائد على الاستثمار وتحسين الأداء بشكل مستمر.

Requirements

  • Requires 2-5 Years experience
  • Intermediate in English

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