Marketing Manager📣 Job Ad

About the Role:
As a Business Marketing Manager - Personal Health at Philips, you will generate long-term business value for our target audiences. Your role will involve delivering and managing superior propositions while utilizing consumer and market intelligence to drive brand strength.

Key Responsibilities:

• Lead the development of a regional integrated innovation and communication roadmap.
• Strategize marketing objectives based on the Consumer Experience Journey.
• Develop competitive pricing strategies in collaboration with regional and finance teams.
• Ensure consistency in consumer experiences across various touchpoints.
• Guide insights teams to gather actionable data and inform product innovation.
• Monitor and analyze in-market results to optimize performance.
• Coordinate with key departments to guarantee timely and qualified delivery of initiatives.
• Support the development and execution of the rolling Business Region plan.

Qualifications:

• Master or Bachelor's degree in Marketing or Business Administration.
• Over 10 years of experience in a marketing role within a multinational organization.
• Proven track record of managing large and complex projects.
• Strong background in brand/category management and strategic planning.
• In-depth knowledge of business strategies and goal translation into marketing objectives.
• Excellent collaboration and management skills.
• Fluent in written and spoken English.

About Philips:
Philips is a health technology company committed to improving people's health and well-being through meaningful innovation. Join us in our mission to enhance the quality of healthcare worldwide.

Join Ciena as a Senior Marketing Manager in the Middle East
As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging.

Scope of Responsibilities:

• This role reports to the Senior Director, International Field and Partner Marketing, but has a strong dotted line into the sales leadership team.
• Develop and implement a comprehensive marketing strategy for the ME region aligned with Ciena's global marketing strategy.
• Conduct market analysis and identify key target audiences within the ME region.
• Manage the regional marketing budget and allocate resources effectively.
• Track key performance indicators (KPIs) to measure marketing effectiveness.

Candidate Profile:

• Bachelor's degree in marketing, business or a related field.
• 15+ years of experience in marketing, focusing on technology or telecommunications.
• Proven experience in developing successful marketing programs in the ME region.
• Strong project management and organizational skills.
• Fluency in English is required; proficiency in Arabic or other regional languages is a plus.

Ciena Values Diversity:
Ciena is an Equal Opportunity Employer, respecting the diversity of its workforce.

About the Role:
We are seeking a highly skilled and experienced Marketing expert to join our dynamic brand. You will play a crucial role in optimising our brand campaigns to improve conversion rates and overall business performance using data analysis.

Essential Duties and Responsibilities:

• Building and maintaining a brand’s presence across multiple social media channels, while ensuring growth of consumer’s viewership.
• Creating, executing and monitoring marketing campaign budgets.
• Collaborating with media and sales teams to improve marketing results.
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
• Preparing reports on the performance of marketing campaigns to communicate overall performance optimization and meeting of KPI’s.
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels, optimize, and communicate to consumers.