Marketing Specialist

Overview
At McGraw Hill, the work you do helps shape the future of education. As part of our Saudization initiative, this opportunity is designed to support and develop emerging Saudi talent in the marketing field. As a Jr. Marketing Executive, you’ll contribute to meaningful marketing initiatives that connect educators, institutions, and learners with solutions that make a real difference while building a strong foundation for your career.

How Can You Make an Impact?
You can make an impact by bringing curiosity, creativity, and a willingness to learn across different areas of marketing. By supporting campaigns, creating localized content, researching customer needs, and tracking performance, you’ll help strengthen customer engagement and support business growth in the KSA market.

Your adaptability and eagerness to explore multiple marketing disciplines will allow you to develop into a well-rounded marketing professional while contributing to initiatives that support the future of education.

What You Will Be Doing

• Campaign Support and Execution: Assist in the planning and execution of B2B marketing campaigns across digital and offline channels.
• Content Creation and Localization: Draft, edit, and adapt marketing content for the business.
• Market and Audience Research: Conduct research on target customer segments and industry trends.
• Event and Activation Coordination: Support the planning and execution of events and customer engagements.
• Performance Tracking and Reporting: Monitor campaign and channel performance.
• Cross-functional Collaboration: Work closely with sales, product, and regional teams.

What You Can Bring To This Role

• Bachelor’s degree in marketing, Business, Communications, or a related field
• Fresh graduate or up to 2 years of relevant experience
• Strong written and verbal communication skills in both Arabic and English
• A genuine curiosity about how businesses grow
• Basic data analysis skills
• Strong organizational and multitasking abilities
• A proactive, self-starting mindset with eagerness to learn
• Positive attitude and strong collaboration skills

Why Work for Us?
At McGraw Hill, your work matters. We are collectively designing content and learning solutions that help build the future of education. You’ll join a collaborative environment that values growth, curiosity, and development.

Join our team as a Marketing Director!
We are a leading company in the field of perfumes and incense and we are looking for a Saudi Marketing Director to take on the responsibility of developing and implementing effective marketing strategies.

Responsibilities:

• Planning and executing innovative marketing campaigns.
• Market analysis and understanding consumer trends.
• Brand development and expanding the customer base.
• Collaborating with different teams to achieve business goals.

Requirements:

• A degree in marketing or equivalent.
• Previous experience in the marketing field.
• Excellent communication and analytical skills.

About the Role:
The Marketing Specialist is responsible for executing and supporting marketing activities across digital and traditional channels to strengthen brand presence, generate leads, and support business growth. This role requires strong content creation, communication, research, and coordination skills to ensure consistent and effective marketing execution.

Duties and Responsibilities:

• Content & Communication:
  Create and develop marketing content in Arabic and English for websites, company profiles, emails, proposals, and client communications. Ensure all written content aligns with brand tone, messaging, and positioning. Prepare internal and external communication materials while maintaining consistency across all channels.
• Branding & Positioning:
  Support the implementation and consistency of brand identity across all marketing materials. Ensure alignment of visual and written communication with brand guidelines. Contribute to strengthening brand awareness and market positioning.
• Digital Marketing & Online Presence:
  Manage and update website content in coordination with design and development teams. Plan and structure digital content to improve user experience and engagement. Support social media content planning and messaging strategy. Assist in maintaining the company’s online presence across digital platforms.
• Market Research & Competitive Analysis:
  Conduct competitor analysis, pricing benchmarking, and market research. Monitor industry trends and provide actionable insights for marketing strategies. Identify opportunities for market expansion and improvement.
• CRM & Customer Journey:
  Manage CRM activities including lead tracking, follow-ups, and customer segmentation. Develop and optimize customer journey communication touchpoints. Maintain accurate records of client interactions and marketing leads.
• Campaign Planning & Execution:
  Plan, coordinate, and execute marketing campaigns across multiple channels. Work closely with internal teams to ensure timely delivery of campaign activities. Monitor campaign performance and prepare basic reports on results and engagement. Support optimization of campaigns based on performance insights.

Knowledge, Skills & Experience Required:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of experience in marketing, brand management, or a related field.
• Strong communication skills in Arabic and English.
• Understanding of marketing fundamentals and brand communication.
• Basic knowledge of digital marketing and CRM systems.
• Ability to manage multiple tasks and work with different teams.
• Strong attention to detail and willingness to execute and deliver quality work.