Digital Marketing Specialist📣 Job Ad

• Preparing and implementing digital marketing plans to increase visits and conversions on online platforms.
• Managing and improving the performance of the company's online stores to ensure a smooth and effective user experience.
• Preparing and optimizing advertising campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, and others.
• Managing and improving the visibility of products on Marketplace platforms such as (Amazon Seller Central, Noon, Ninja) and others.
• Analyzing the performance of digital campaigns and sales using data analysis tools such as (Google Analytics, GA4, Meta Business Suite).
• Implementing SEO and SEM strategies to increase visibility in search engines.
• Coordinating with design and content teams to produce effective marketing materials.
• Monitoring and analyzing customer behavior and the needs of the target market.
• Managing seasonal campaigns and promotional offers, analyzing their results, and improving performance.
• Tracking performance against KPIs and achieving ROI targets.
• Monitoring market trends and competitors and providing periodic reports to management.

• Proven practical experience in digital marketing and e-commerce for no less than two years.
• Proficiency in digital advertising platforms and analysis tools.
• Deep understanding of e-store systems such as Zid-Salla.
• High ability to analyze data and make marketing decisions based on numbers.
• Strong communication and teamwork skills.
• A network of service providers such as photography, design, and anything related to this field.
• Ability to handle multiple e-commerce platforms and enhance their performance.

• Bachelor's degree in marketing, e-commerce, or any related field.
• Professional certifications such as: Google Ads Certified, Meta Blueprint, HubSpot Digital Marketing, Amazon Advertising Certification are preferred.

Job Summary:

We are looking for a creative and professional specialist in digital marketing and graphic design to manage the company's digital activities, design attractive visual content, and support online customer service. The candidate will play a pivotal role in promoting tourism products, interacting with customers, managing newsletters, executing retargeting campaigns, and participating in webinars and online presentations.
Proficiency in English, both spoken and written, is mandatory.

Key Tasks and Responsibilities:

Create and manage targeted digital marketing campaigns, including newsletters, seasonal promotions, and product updates.

Develop and implement retargeting strategies to increase customer loyalty and repeat bookings.

Utilize CRM tools and email automation systems such as Mailchimp or Brevo to segment audiences and schedule mailouts.

Monitor and analyze campaign performance and suggest improvements.

Design brochures, trip presentations, slides, social media content, digital ads, and approved templates.

Ensure all designs are in line with the company’s visual identity and suitable for the international tourism audience.

Support visual materials used in webinars and sales presentations.

Respond to customer inquiries via social media, email, and website chat.

Coordinate with the operations team to ensure timely and accurate responses to potential customer inquiries.

Maintain high service quality and immediate follow-up on reviews and feedback online.

Create a content calendar and regularly publish on main social media platforms (Instagram, Facebook, LinkedIn, YouTube).

Collaborate in writing and designing content for tourist destinations, hotels, and travel tips.

Monitor engagement metrics and enhance content accordingly.

Plan, promote, and organize webinars or introductory presentations for tourist destinations.

Prepare all supportive materials (slides, designs, follow-up emails).

Ensure a smooth running of webinars and active participation from attendees.

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Qualifications and Required Skills:

• Bachelor's degree in marketing, digital media, design, or any related field.

• Proficiency in English, both spoken and written, is mandatory.

• A minimum of two years of experience in digital marketing and graphic design, preferably in the tourism or hospitality sector.

• Proficiency in design tools such as Adobe (Photoshop, Illustrator, InDesign) or Canva.

• Experience with email tools and customer relationship management (Mailchimp, Brevo, etc.).

• Excellent communication and organizational skills, with the ability to manage time effectively.

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Desired Attributes:

• Passion for travel and tourism.

• Creative thinking and high precision in work.

• Ability to work independently and efficiently.

• Skills in presentation and visually storytelling.