Regional Sales Manager📣 Job Ad

About the Job
Our client is a well-established regional player in the consumer goods space, with a strong footprint across the Middle East and a growing presence in the Saudi market. The business is currently strengthening its commercial organization as part of a broader localization and growth agenda, with a focus on building high-performing Saudi leadership within its sales teams.

Role Overview
The Regional Sales Manager will take full ownership of the Western Region, driving sales performance, distributor effectiveness, and on-ground execution. This role is critical in strengthening market presence, improving route-to-market efficiency, and leading a front-line sales team to deliver consistent growth across channels.

Key Responsibilities

• Own and deliver regional sales targets across all assigned channels.
• Lead, manage, and develop a team of sales supervisors and field sales representatives.
• Drive distributor performance, including alignment on targets, coverage, and execution standards.
• Strengthen route-to-market efficiency, ensuring optimal coverage and productivity.
• Monitor and improve in-store execution, visibility, and availability.
• Build strong relationships with key trade partners and customers in the region.
• Track sales performance, identify gaps, and implement corrective action plans.
• Ensure disciplined reporting, forecasting, and alignment with head office.
• Support the broader Saudization and localization agenda by building a strong Saudi sales culture on the ground.

Your Profile
Preference will be given to Saudi nationals in line with Saudization requirements.
- 6–10+ years of experience in sales within FMCG or a similar high-volume distribution environment.
- Proven experience managing a region and leading field sales teams.
- Strong understanding of distribution models and route-to-market in KSA.
- Experience working closely with distributors and trade channels.
- Hands-on, field-oriented approach, not a desk-based profile.
- Strong commercial mindset with ownership of targets and execution.
- Based in or willing to relocate to the Western Region.