Country Business Leader, Pharmacy Automation, KSA📣 Job Ad

About the Role

BD, a global medical technology company, is seeking a dynamic Country Business Leader for Pharmacy Automation (PA) in the Kingdom of Saudi Arabia. This role, based in Riyadh, is responsible for driving growth in platform performance, sales, category share, and profitability for BD's Pharmacy Automation solutions across KSA. The position is within BD's Connected Care division, which focuses on enhancing patient care through automation, artificial intelligence, and analytics. The Country Business Leader will contribute to strengthening BD's leadership in the Saudi healthcare market by achieving business strategy, sales, gross profit, and OIBT targets.

Key Responsibilities

• Develop and execute comprehensive business and marketing plans, pricing policies, sales strategies, and promotional plans for the PA business in Saudi Arabia to meet or exceed sales, gross profit, and OIBT targets.
• Manage demand and material forecasting, budget planning, and ongoing financial forecasting for PA sales and gross profit.
• Cultivate and maintain high-level relationships with government authorities, the Ministry of Health (MOH), public institutions, private sector leaders, and key opinion leaders (KOLs) to influence healthcare policies, funding, and regulatory frameworks, while ensuring market intelligence and strong BD brand positioning.
• Identify and pursue new business opportunities for Pharmacy Automation in Saudi Arabia based on market trends and unmet healthcare needs.
• Plan and oversee market research and analysis, including continuous monitoring and evaluation of PA platform performance.
• Monitor competitor activity and strategies, developing counter-strategies to protect and grow PA category share.
• Build and sustain a compelling value proposition tailored to targeted customer segments across the Kingdom.
• Lead product launch strategies for new PA products and line extensions to ensure successful market introduction and adoption.
• Ensure the proper and timely registration of PA products with relevant regulatory authorities.
• Arrange and participate in seminars, scientific events, and congresses to promote BD's PA solutions.
• Manage promotional and marketing expenditures within approved budgets, ensuring cost-effectiveness.
• Foster a collaborative environment and promote knowledge sharing across Saudi Arabia and wider Middle East, Turkey, and Africa (META) teams.
• Ensure strict adherence to BD's professional, ethical, and compliance standards, including FCPA and Global Trade requirements.
• Drive a strong compliance culture and embed best practices across all direct and indirect reports.
• Facilitate solution-based selling of BD’s integrated Pharmacy Automation solutions.
• Lead the development and management of national framework agreements.
• Establish and maintain direct engagement with key decision-makers and influencers, including CEOs, Chief Pharmacists, procurement leaders, and private hospital groups.
• Collaborate closely with META leadership to define market segmentation and targeting strategies to accelerate growth and penetrate new market segments.
• Build constructive cross-functional relationships to support country initiatives, strengthen KOL engagement, and align account strategies across all BD platforms.
• Focus on developing the PA organization, strengthening leadership capabilities within the team, and embedding the BD culture across the Saudi team.

Qualifications and Requirements

• Bachelor's degree required; MBA preferred.
• Professional experience within the healthcare sector, ideally in medical devices or Healthcare Informatics solutions.
• Minimum of 10 years of sales and marketing management experience.
• At least 5 years of people management responsibility.
• Experience in export or regional sales within a healthcare setting.
• Proven track record of commercial success and strong go-to-market execution.
• Demonstrated ability to develop and implement effective business and sales strategies within a multinational organization.
• Fluent in both English and Arabic (Arabic is mandatory).

Required Skills

• Business Strategy
• Marketing Plans
• Pricing Policies
• Sales Strategies
• Promotional Plans
• Demand Forecasting
• Material Forecasting
• Budget Planning
• Financial Forecasting
• Relationship Management
• Market Intelligence
• Market Research
• Competitor Analysis
• Value Proposition Development
• Product Launch Strategies
• Regulatory Affairs
• Teamwork and Knowledge Sharing
• Compliance and Ethical Standards
• Solution Selling
• Framework Agreement Management
• Key Decision Maker Engagement
• Market Segmentation and Targeting Strategies
• Cross-functional Collaboration
• KOL Engagement
• Account Strategy Alignment
• Organizational Development
• Leadership Development
• Proficiency in MS Office Applications

Work Location and Type

This is a full-time position. The primary work location is Riyadh, Saudi Arabia, specifically at the Centria Office Building.