Marketing Manager

Responsibilities:

1. Strategy Development: Create and implement effective marketing strategies to enhance brand awareness, increase customer engagement, and drive sales growth.

Qualifications and Skills:

• Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.

• Proven experience in marketing management, preferably in the food and beverage sector.

• Strong leadership and team management skills.

• Excellent communication and interpersonal skills.

• Proficiency in digital marketing tools and platforms.

• Creative thinking and problem-solving.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Understanding of food and beverage market trends and customer preferences.

• Experience in data analysis and market research.

• Knowledge of branding and advertising techniques.

• Proficiency in social media management tools and platforms..

• Developing and implementing comprehensive marketing strategies that align with our business goals.
• Leading brand development and ensuring consistent messaging across all platforms.
• Overseeing content strategy, including digital platforms, social media, and blogs.
• Driving user acquisition and engagement through targeted campaigns.
• Conducting market research and analyzing performance data to refine our strategies.
• Managing the marketing budget and monitoring the ROI of initiatives.
• Leading and mentoring a high-performing marketing team.

• A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• Proven success as a Marketing Director or in a senior marketing leadership role.
• Experience in brand strategy, content marketing, and performance marketing.
• Deep understanding of digital marketing trends and tools.
• Strong leadership skills to build and inspire teams.
• Excellent communication and storytelling abilities.
• A highly analytical mindset focused on results and ROI.

• Develop and execute the company’s marketing strategy aligned with business goals.
• Plan and manage online and offline campaigns, including social media, content marketing, paid ads, and events.
• Work closely with sales and product teams to design go-to-market strategies for new features and offerings.
• Monitor market trends, customer insights, and competitor activity to guide positioning and messaging.
• Oversee BirdEye’s brand identity and ensure consistency across all materials and channels.
• Manage CRM campaigns, customer retention strategies, and support loyalty program communications.
• Track and report on marketing KPIs, ROI, and campaign performance.
• Manage relationships with agencies, freelancers, and media partners.
• Leverage tools like Zoho, HubSpot, or similar CRM and marketing automation platforms.

• Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
• 4+ years of experience in marketing (preferably in SaaS, retail tech, or startup environments).
• Strong understanding of digital marketing, performance tracking, and growth strategies.
• Experience with CRM, automation tools, and customer engagement platforms.
• Excellent written and verbal communication in Arabic and English.
• Creative mindset with strong analytical and strategic thinking.
• Familiarity with the Saudi market and Vision 2030 is a strong advantage.

• Be part of a fast-growing Saudi startup shaping the future of retail.
• Work in a collaborative, tech-driven environment.
• Contribute directly to a product with real impact on local businesses.