Marketing Specialist

Job Summary:
We are seeking a creative Marketing Specialist to support the planning, execution, and optimization of marketing initiatives across multiple channels. The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts.

Responsibilities:

• Strengthen our relationship with clients and company partnerships
• Plan and execute campaigns and events
• Track, analyze and report the success of those campaigns and events
• Manage and update website content, landing pages, and marketing assets
• Support brand consistency across all marketing communications
• Empower the sales team with marketing content and campaigns that help drive sales

Qualifications:

• 1-3 years of marketing experience
• BS/BA in Marketing or a related field of study
• Excellent writing and communication skills
• Familiarity with marketing automation tools
• Basic knowledge of graphic design or content management systems (CMS)
• Experience in B2B or B2C marketing

Join Hatif as a Marketing Specialist (Content-Led)!
In this exciting full-time role based in Riyadh, you will be at the forefront of creating engaging short-form video content for platforms like TikTok and Instagram. Your primary objective will be to generate demand for Hatif, enhance product awareness, and attract qualified business owners to our services.

About Hatif:
Hatif is transforming the traditional business phone system for SMBs and mid-sized companies by eliminating the need for SIM cards and hardware. From a mobile app, we enable companies to utilize one unified number for all their employee communications, serving various sectors such as real estate, healthcare, and technology.

Key Responsibilities:

• Develop video content concepts that address real merchant pain points and showcase Hatif's use cases.
• Craft compelling hooks, scripts, and outlines for short-form videos.
• Film and direct vertical videos optimized for TikTok and Instagram.
• Edit videos to maintain a flow that feels authentic and engaging.
• Publish content regularly on social media, including writing captions and calls-to-action.
• Analyze performance metrics and report key learnings.
• Experiment with different content strategies to enhance engagement.
• Collaborate with Sales to pinpoint content that generates high-quality leads.
• Stay updated on TikTok/Instagram trends and adapt content accordingly.

Join us in crafting narratives that connect with SMB owners and drive action!