Marketing Specialist

About the Role
We are seeking a Marketing Specialist with strong expertise in Google Ads management, campaign optimization, and digital content strategy. This role is ideal for a highly analytical, creative, and hands-on marketer who can manage paid campaigns, strengthen our online presence, and create engaging multimedia content for our brands in the healthcare and personal care sector.

Key Responsibilities

• Google Ads & Campaign Management: Plan, execute, and optimize Google ad campaigns across search and display networks. Perform keyword research, manage positive/negative keywords, and optimize bidding strategies. Continuously analyze campaign performance data and provide actionable insights. Ensure alignment of ad campaigns with company objectives and ROI targets.
• SEO & Website Optimization: Audit and enhance website content to align with Google’s SEO approach. Create and optimize landing pages, blog articles, and service pages to increase visibility. Implement keyword-rich content strategies to improve search rankings and traffic.
• Content Creation & Branding: Design short video profiles for caregivers, including bio introductions and self-introduction clips, using accessible creative applications. Support brand storytelling by creating multimedia content that showcases our caregivers and services. Oversee creative direction across digital channels.
• Social Media Management: Manage and grow brand accounts on Instagram, TikTok, and Snapchat. Develop engaging posts, reels, and campaigns aligned with each platform’s audience. Monitor insights and trends to maximize reach and engagement.

Qualifications

• Proven experience managing Google Ads campaigns with measurable results.
• Strong knowledge of SEO, SEM, and content optimization strategies.
• Ability to analyze data, track KPIs, and adjust campaigns accordingly.
• Familiarity with basic video design/editing tools (*, Canva, CapCut, Adobe Premiere, or similar).
• Experience managing social media platforms (Instagram, TikTok, Snap) for brands.
• Creative mindset with excellent written and verbal communication skills.
• Healthcare or service industry marketing experience is a plus.

Join Our Team as a Marketing Executive!
Tracking is a leading technology-driven solutions provider, committed to innovation, collaboration, and growth. We are expanding our team in Saudi Arabia and looking for a talented Marketing Executive to join us. This role offers a dynamic environment where you will contribute to impactful marketing initiatives and help shape the brand’s visibility in the market.

Key Responsibilities:

• Develop and implement effective marketing strategies to support business growth.
• Represent the brand confidently in product features, promotional campaigns, and video shoots.
• Manage content creation and presentation across digital platforms to engage target audiences.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Collaborate with internal teams to plan and execute marketing campaigns.
• Monitor campaign performance and provide actionable insights for improvement.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Strong understanding of marketing strategies and business development.
• Confident and comfortable being on camera for product and promotional activities.
• Excellent communication, interpersonal, and presentation skills.
• Creative, proactive, and detail-oriented with the ability to work independently.
• Previous marketing experience is an advantage, but motivated fresh graduates are encouraged to apply.

Why Join Tracking?
At Tracking, we believe in empowering our people to grow both personally and professionally. You’ll be part of a collaborative team, driving meaningful marketing initiatives while gaining exposure to cutting-edge solutions in the industry.

Join Our Team as a Marketing Specialist!
We are seeking a creative and analytical Marketing Specialist who is passionate about digital growth. If you have a strong understanding of social media and digital culture, and know how to turn trends into compelling marketing strategies, we want to hear from you!

Responsibilities:

• Manage and execute campaigns across platforms such as Meta, TikTok, Snapchat, Google, and X.
• Analyze data and KPIs to drive tangible results.
• Develop strong content strategies that reflect our brand identity.
• Keep abreast of the latest digital marketing trends and AI tools.

Qualifications:

• Proven experience in digital marketing.
• Ability to think creatively and adopt a growth hacker mindset.
• Strong skills in storytelling and brand development.

If you are driven and eager to turn bold ideas into viral marketing strategies, we would love to connect with you!