Marketing Specialist

About The Role
We are seeking an experienced and results-driven Marketing Specialist to lead our marketing initiatives in Riyadh. The ideal candidate will be responsible for developing and executing strategic marketing plans to increase brand awareness, drive customer engagement, and boost revenue growth.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Manage digital marketing campaigns including SEO, SEM, email marketing, and social media.
• Conduct market research to identify trends and customer preferences.
• Oversee branding, advertising, and promotional activities.
• Collaborate with sales, product, and creative teams to ensure consistent messaging.
• Analyze campaign performance and prepare regular reports for senior management.
• Manage the marketing budget and ensure optimal ROI.
• Build strong relationships with media, vendors, and industry influencers.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 5+ years of proven experience in a marketing management role.
• Strong knowledge of digital marketing tools and analytics platforms.
• Excellent communication, leadership, and organizational skills.
• Fluency in English; Arabic is a plus.
• Knowledge of the Saudi market and cultural landscape is highly preferred.

Join Our Team as a Senior Marketing Specialist!
We are looking for a talented Senior Marketing Specialist to join our Marketing & Development team at Reef Holding. With a strong commitment to excellence in the fragrance and luxury goods sectors, Reef Holding is dedicated to providing exceptional experiences for our customers.

About the Role:
As a Senior Marketing Specialist, you will be responsible for planning and executing innovative marketing strategies that strengthen our brand and enhance customer engagement. Your key tasks will include:

• Executing targeted marketing campaigns to achieve monthly and annual goals.
• Planning and implementing advertising initiatives aligned with brand objectives.
• Managing the production of marketing materials ensuring brand consistency.
• Conducting competitor analysis to identify market opportunities.
• Tracking campaign results and preparing reports with actionable insights.
• Defining target audiences and assessing customer needs to refine marketing efforts.
• Collaborating with the sales team to ensure alignment between marketing and commercial goals.
• Developing strategic marketing plans that support company objectives.

Qualifications:
The ideal candidate will possess:

• A Bachelor’s degree in Marketing, Business Administration, or a related field.
• 35 years of experience in marketing, preferably in the fragrance or luxury goods industry.
• Strong analytical capabilities with experience in data-driven decision-making.
• Excellent verbal and written communication skills.
• Ability to manage multiple tasks and deliver high-quality outcomes under pressure.
• A creative mindset with a passion for innovation and branding.
• Familiarity with digital marketing tools and analytics platforms.
• Fluency in Arabic and English.

Why Join Us?
At Reef Holding, we believe in creating experiences that resonate with our audience. Join us as we continue to grow and inspire through innovation and excellence.

Join Ciena as a Senior Marketing Manager, Field and Channel Marketing, Middle East
As a global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our culture emphasizes flexibility, individual growth, and meaningful social impact. With over 25 years of experience, we drive innovations that support renowned companies.

Scope Of Responsibilities
This role, reporting to the Senior Director of International Field and Partner Marketing, is vital for the alignment with sales leadership in the region. Key responsibilities include:

• Developing and executing a comprehensive regional strategic marketing plan to increase brand awareness and drive revenue growth.
• Managing the marketing budget, conducting market analysis, and developing KPIs to track program effectiveness.
• Collaborating with sales, partners, and stakeholders to achieve regional business goals through tailored marketing initiatives.
• Identifying key accounts and executing targeted Account-Based Marketing campaigns.
• Creating joint go-to-market strategies with partners and resellers.

Candidate Profile
The ideal candidate should possess:

• A Bachelor’s degree in marketing, business, or a related field.
• 15+ years of experience in marketing within the technology or telecommunications sectors.
• Experience in developing effective regional marketing programs and executing Account-Based Marketing principles.
• Strong project management, analytical, and problem-solving skills.
• Fluency in English; proficiency in Arabic or other regional languages is advantageous.

At Ciena, we value diversity and do not tolerate any form of discrimination. If you have any accommodation needs, please inform us during the application process.