Job PurposeThe Social Media Manager leads the execution of Floward’s social media strategy, ensuring impactful content, real-time engagement, and consistent brand expression across digital platforms. The role is responsible for growing Floward’s organic audience, enhancing engagement, and staying ahead of social trends through creative storytelling, platform expertise, and performance-driven tactics.
Key Responsibilities- Content Strategy & Brand Alignment
- Develop and manage a dynamic content calendar across Meta (Facebook & Instagram), TikTok, X (Twitter), and Snapchat.
- Ensure all content reflects Floward’s brand tone, visual identity, and strategic objectives.
- Curate and review creative assets from internal teams and agencies for quality, aesthetic consistency, and impact.
- Audience Growth & Community Engagement
- Execute content strategies that drive audience growth, engagement, and retention.
- Manage real-time community engagement and implement trend-jacking opportunities to drive relevance.
- Implement influencer collaborations and platform-native tactics to amplify visibility.
- Performance Monitoring & Optimization
- Track, analyze, and report on key performance metrics including engagement, reach, and sentiment.
- Use data insights to optimize content strategy and posting frequency.
- Collaborate with the Digital Marketing and Analytics teams for performance integration.
- Innovation & Platform Expertise
- Stay up to date with platform updates, algorithm changes, and emerging formats.
- Experiment with new tools, features, and creative approaches to maximize content impact.
- Monitor competitor activity and social media benchmarks to keep Floward ahead of the curve.
- Workflow & Collaboration
- Coordinate with creative, marketing, CRM, and campaign teams to align on messaging and timing.
- Ensure timely execution of planned content and campaign posts.
- Utilize social media tools to schedule, track, and automate performance workflows.
EducationSkills and Qualifications: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
Experience- 4+ years in social media marketing, content strategy, or digital brand management.
- Proven experience managing high-visibility brand accounts on Instagram, TikTok, Twitter (X), and Snapchat.
- Familiarity with influencer partnerships and performance-based content strategy.
Technical Skills- Proficient in social scheduling and analytics platforms (*, Meta Suite, Sprout Social, Hootsuite).
- Basic design/editing skills or familiarity with creative formats is a plus.
Soft Skills- Creative thinker with a passion for storytelling and visual branding.
- Highly organized, deadline-driven, and data-literate.
- Excellent collaboration and communication abilities.
About FlowardFounded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them. We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift. Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.
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