Join Salla as a Product Marketing Manager!As a Product Marketing Manager at Salla, you will be pivotal in amplifying the voice of our merchants throughout everything we launch. Your role involves crafting compelling narratives from product updates, translating features into valuable benefits, and identifying growth opportunities based on a profound understanding of our customers. This position is ideal for someone with extensive experience in eCommerce, having worked directly with merchants or within the sector.
Responsibilities:- Understand and Grow a Target Segment: Leverage your audience insights to identify pain points and untapped opportunities, which will guide positioning, messaging, and adoption efforts for your assigned merchant segment.
- Support Go-to-Market (GTM) Execution: Collaborate across different teams to plan and execute product launches and campaigns that resonate effectively with your segment.
- Develop Insightful Content: Create various types of content that meet your audience's needs, such as landing pages, case studies, lifecycle emails, FAQs, and more, ensuring clarity, value, and simplicity.
- Daily Tasks: Engage with merchants regularly through direct messaging or calls to stay updated on their challenges. Collaborate with the product team to understand upcoming features and shape appropriate messaging. Work with the lifecycle team to devise campaigns that boost adoption among your assigned audience. Brief the creative team on design and writing contexts and check performance metrics to assess merchant engagement.
Requirements:- 35 years of experience in product marketing or audience-focused roles, preferably within SaaS or eCommerce.
- In-depth understanding of eCommerce merchant dynamics.
- Demonstrated ability to drive execution in messaging, positioning, content creation, and campaign support.
- Exhibit high curiosity, ownership, and a proactive mindset.
Desirable Qualities:- Preparedness with insights, ideas, and structured thinking.
- Evidence of past work including content, messaging documents, or successful launches.
- A strong commitment to understanding and empathizing with our merchants.
Benefits:- Training & Development opportunities.
- Performance bonuses.
- Flexible work-from-home arrangements.
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