Digital Marketing Manager📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Makkah |
About the Role
Alawaly Real Estate is seeking a highly skilled and experienced Digital Marketing Manager to lead, manage, and optimize the company's digital marketing ecosystem and paid advertising campaigns across diverse real estate projects. This pivotal role focuses on strategic campaign planning, meticulous budget management, continuous performance optimization, and advanced data analytics to increase lead quality. The primary objective is to ensure seamless alignment between digital marketing initiatives and sales goals, ultimately driving business growth and enhancing conversion rates in the Jeddah and Makkah regions.
The ideal candidate will be instrumental in shaping and executing digital strategies that resonate within the real estate market, leveraging a deep understanding of digital platforms and customer journeys to achieve ambitious business objectives.
Key Tasks and Responsibilities
- Develop and implement comprehensive digital marketing strategies for real estate projects in close coordination with the Marketing Director.
- Plan, launch, and manage paid advertising campaigns across major digital platforms, including Meta, Snapchat, TikTok, Google Search, Google Display, and other relevant channels.
- Define clear advertising objectives tailored to each project phase, encompassing awareness, traffic, lead generation, retargeting, and conversion optimization.
- Efficiently manage and allocate advertising budgets across various channels based on daily and weekly performance analysis.
- Monitor daily campaign performance and analyze key metrics such as Cost Per Lead (CPL), Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Mille (CPM), conversion rate, and Qualified Lead Cost.
- Oversee the setup of UTM tracking, pixels, and conversion events, ensuring accurate tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Build and maintain clear, interactive data dashboards using tools like Looker Studio or Power BI to present channel and project performance to senior management.
- Regularly coordinate with sales and customer service teams to assess lead quality, monitor the conversion funnel, and respond to sales feedback.
- Propose and optimize dedicated landing pages and lead forms to enhance the digital customer experience from ad click to final submission.
- Implement advanced retargeting campaigns and build lookalike/custom audiences to capture high-intent leads.
- Provide clear, data-backed creative briefs to content and design teams, and lead A/B testing frameworks for ad copy, creatives, videos, and landing pages.
- Oversee and evaluate the performance of digital agencies, platforms, and external vendors to ensure data transparency and ROI.
- Effectively contribute to improving data quality within the CRM system, linking campaign sources to lead qualification stages.
- Conduct continuous analysis of digital competitors and stay updated with the latest ad platform algorithms and real estate marketing trends.
Qualifications and Requirements
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Minimum of 6 years of hands-on experience in digital marketing, with a proven track record in high-performing paid advertising campaigns.
- At least 3 years of dedicated experience in lead generation campaigns, preferably within the real estate sector or industries with long sales cycles/high-value products.
- Previous experience within real estate development companies, real estate brokerage firms, PropTech platforms, or digital performance agencies managing real estate portfolios.
- Demonstrated experience in managing medium to large-scale advertising budgets with verifiable ROI data.
- Professional proficiency in Arabic and English.
Required Skills
- Full mastery of Meta Ads Manager, Snapchat Ads Manager, TikTok Ads Manager, and Google Ads (Search, Display, Performance Max).
- Advanced proficiency in GA4, Google Tag Manager, Conversion API (CAPI), and complex tracking plan setups.
- Ability to build performance dashboards using Looker Studio, Power BI, or equivalent tools.
- Deep understanding of digital KPIs (CTR, CPC, CPM, CPL, CPA, ROAS) and the ability to translate raw data into actionable insights.
- Proven experience in generating high-value leads and understanding the specific real estate customer journey.
- Experience working with CRM systems such as Bitrix24, HubSpot, Salesforce, or Zoho, and linking campaign data to sales pipelines.
- Strong understanding of Search Engine Optimization (SEO/SEM), including Google Keyword Planner and negative keyword strategies.
- Proficiency in designing and implementing structured A/B tests for creatives, landing pages, and audiences.
- Ability to manage medium to large monthly budgets and interpret various attribution models.
- Strong analytical and data-driven mindset with high accuracy and attention to detail when analyzing numbers.
- Quick decision-making and problem-solving capabilities.
- Strong financial accountability and budget ownership.
- Excellent communication skills to bridge the gap between marketing, sales, and executive management.
- Agile mindset with a commitment to continuous improvement.
- Ability to work effectively under pressure and meet stringent lead generation targets.
Work Environment and Location
The incumbent will work at Alawaly Real Estate, a leading real estate development company. The scope of work covers the Makkah region, with a focus on the cities of Jeddah and Makkah. This is a full-time position.
Requirements
- Requires +10 Years experience
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