Digital Marketing Specialist

Role Objective:
The Digital Marketing Specialist will be responsible for planning, executing, managing, and optimizing paid digital advertising campaigns across multiple platforms. The goal is to achieve measurable results, improve ROI, and support the company’s overall business and marketing objectives.

Key Responsibilities:

• Campaign Management: Plan, execute, manage, and optimize paid advertising campaigns on Google, Meta, Snapchat, TikTok, X (Twitter), and LinkedIn.
• Performance Monitoring: Regularly track campaign performance, budgets, and KPIs to ensure optimal results.
• Reporting & Analysis: Prepare detailed performance reports including insights, analyses, and clear recommendations for improvement.
• Audience & Conversion Analysis: Analyze audience behavior, conversion data, and performance metrics to enhance targeting, ad content, and bidding strategies.
• Analytics Tools: Utilize Google Analytics 4 (GA4) to link campaign results to marketing and business goals.
• Collaboration: Work closely with content, design, and marketing teams to ensure integrated and cohesive campaigns.
• Brand Compliance: Ensure campaigns align with brand guidelines and company strategic objectives.
• Market Trends: Stay updated on the latest digital advertising tools, platform updates, and industry trends.
• Additional Responsibilities: Perform any other marketing-related tasks as assigned within the scope of the role.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–4 years of proven experience in digital marketing or performance/paid advertising.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proven knowledge of the Saudi market and understanding of local customer behavior and advertising platforms.
• Ability to manage multiple campaigns simultaneously and work under pressure.
• Intermediate English skills (reading, writing, and speaking).

Join FUTURE CONNECT as a Digital Marketing Specialist!

Are you passionate about digital marketing and have a proven track record of managing multi-platform paid campaigns? We are seeking a creative and results-driven individual to maximize our return on ad spend (ROAS) and enhance B2C online sales, specifically in the fashion, accessories, or travel sectors.

Responsibilities:

• Manage and optimize multi-platform paid campaigns including Meta, TikTok, Snapchat, LinkedIn, and Google Ads.
• Maximize return on ad spend (ROAS) and maintain high-quality leads and conversions for online sales.
• Reduce CPA and increase CTR through strategic planning and execution.
• Coordinate effectively with content, design, and sales teams to ensure alignment and efficiency in marketing efforts.

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Join Maharah Human Resources as a Digital Marketing Specialist!
We are seeking a dynamic professional to execute and manage our digital marketing efforts across multiple channels. At Maharah, we strive to elevate the human resources sector in the region by providing innovative manpower services to both public and private sectors.

Key Responsibilities:

• Execute and manage day-to-day digital marketing activities.
• Create, launch, and optimize digital campaigns on social media and search platforms.
• Support SEO and SEM initiatives to improve website traffic.
• Manage social media accounts and coordinate with design teams.
• Track, analyze, and report on campaign performance.
• Conduct A/B testing and support conversion rate optimization.
• Assist with email marketing campaigns and marketing automation.
• Monitor market trends and audience behavior.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or related field.
• 2–5 years of digital marketing experience.
• Hands-on experience managing and optimizing campaigns.
• Familiarity with B2B and B2C digital marketing.
• Experience in HR or platform-based businesses is a plus.