Digital Marketing Specialist

Job Title:

Digital Marketing Specialist (أخصائي تسويق إلكتروني)

Entity:

Madar Automation Manufacturing Company

Job Description:

Responsible for planning, executing, and managing the digital marketing campaigns for the factory, aiming to increase brand awareness, attract customers, and boost sales through various electronic channels.

Tasks and Responsibilities:

• Manage the factory's accounts on social media platforms (WhatsApp Business, Instagram, Twitter, Snapchat, etc.)
• Create and publish marketing content (images, videos, designs) that reflects the quality of the factory's products
• Manage paid advertising campaigns (Google Ads – Meta Ads) and improve their results
• Respond to customer inquiries and convert them into sales opportunities
• Analyze campaign performance and prepare periodic reports (reach rates – engagement – conversion)
• Optimize the website or electronic pages for search engines (SEO)
• Coordinate with the production and sales team to effectively market products and services
• Monitor competitors and suggest new marketing ideas
• Manage customer databases and launch marketing campaigns via WhatsApp or email

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Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field
• At least one year of experience in digital marketing (preferably in contracting or manufacturing)
• Strong knowledge of digital advertising platforms and campaign management
• Skills in using design tools (such as Canva or Photoshop)
• Proficiency in data analysis using tools like Google Analytics
• High communication skills and ability to persuade

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Required Skills:

• Creative thinking and content creation
• Ability to analyze numbers and make marketing decisions
• Time management and working under pressure
• Sales and negotiation skills
• Understanding customer behavior in the local market

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Performance Indicators (KPIs):

• Increase in potential customers (Leads)
• Conversion rate from inquiry to sale
• Growth in the number of followers and engagement
• Return on advertising investment (ROI)
• Sales volume generated from digital channels

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Nature of Work:

Full-time – Factory Headquarters
(With the possibility of managing some tasks remotely)