Marketing Manager📣 Job Ad

Job Purpose:
The job holder is responsible for leading and directing the company's marketing activities, developing marketing strategies that enhance the real estate company's position in the market and achieve its business objectives. The role includes overseeing the preparation of marketing plans, monitoring the execution of campaigns, managing the marketing team, directing work with external marketing service providers, and supporting branches through the development of targeted marketing initiatives and analyzing performance indicators to ensure the highest levels of efficiency and effectiveness.

Tasks and Responsibilities:

• Strategy and Planning:
  • Preparing and developing comprehensive marketing strategies to support the real estate company's objectives and enhance its brand in the market.
  • Developing annual and quarterly marketing plans that include digital marketing, advertising campaigns, real estate exhibitions, and auctions.
  • Identifying target markets, analyzing opportunities, and directing marketing efforts in line with market trends and customer needs.
• Managing Marketing Activities:
  • Overseeing property listings and ensuring the accuracy and quality of marketing content across all platforms.
  • Managing and organizing real estate events (auctions, exhibitions) in terms of planning, coordination, and overseeing execution.
  • Monitoring the performance of marketing campaigns and analyzing key performance indicators to assess effectiveness and improve results.
  • Supervising marketing content and coordinating work with design, digital marketing, and media teams to ensure message consistency with the company’s identity.
• Team Management and Coordination:
  • Leading and directing the marketing team and distributing tasks to ensure efficient and effective execution of plans.
  • Coordinating with internal departments such as property management, sales, and branches to ensure alignment of objectives and achieving integrated results.
  • Supporting and developing team skills through continuous training and guidance.
  • Building effective relationships with external marketing service providers and monitoring the quality of outputs in line with the company's strategy.
  • Managing the marketing budget and ensuring optimal use of marketing resources to achieve maximum return on investment.
• Responsibilities Related to Individuals:
  • Working closely with the direct manager to define performance indicators at the beginning of the year and ensure that goals are met throughout the year.
  • Working closely with the direct manager to identify and provide training and development requirements to ensure proper arrangement and attendance at required training sessions.

Skills:

• Familiarity with marketing tools and advertising platforms.
• Developing engaging marketing content through multiple channels.
• Knowledge of the real estate sector and its trends, and marketing strategies.

Qualifications and Experience:

• Bachelor's degree in marketing, business, or a related field.
• A minimum of 8 years of experience in marketing or a related field with at least 3 years of supervisory experience.
• Experience in creating reports and analyzing marketing data.