Sales Engineer📣 Job Ad

Job Purpose (Role Summary)
The Sales Engineer – B2B is responsible for driving revenue growth through project-based and account-based sales of Adwaa Factory’s electrical products across Saudi Arabia. This role combines technical expertise, consultative selling, and relationship management to secure business from clients, consultants, contractors, and sub-contractors, while ensuring alignment with company profitability, compliance, and delivery standards.

Key Accountabilities & Responsibilities

• Business Development & Sales Growth
  • Identify, develop, and close B2B sales opportunities in the electrical products segment.
  • Build and manage a qualified sales pipeline across projects, key accounts, and strategic customers.
  • Achieve assigned monthly, quarterly, and annual sales targets (value, margin, and volume).
  • Expand market presence by penetrating new accounts, projects, and sectors.
• Client, Consultant & Project Engagement
  • Conduct regular field visits to end clients, electrical contractors, sub-contractors, consultants, and design engineers.
  • Present Adwaa Factory’s product portfolio, technical capabilities, and value proposition.
  • Influence specifications and approvals during design, tender, and execution stages.
• Technical & Commercial Support
  • Submit technical submittals, datasheets, compliance documents, and samples.
  • Develop and submit commercial quotations and proposals aligned with client requirements.
  • Provide pre-sales and post-sales technical coordination to ensure customer satisfaction.
  • Support product selection, application guidance, and problem resolution.
• Negotiation & Contract Closure
  • Lead price, scope, and commercial negotiations within approved authority limits.
  • Ensure contracts meet profitability, risk, and payment terms.
  • Coordinate internal approvals prior to deal closure.
• Internal Coordination & Delivery Support
  • Liaise with engineering & technical teams, production & logistics, finance & credit control.
  • Ensure smooth order processing, delivery schedules, and invoicing.
  • Support collections and resolve commercial or delivery issues.
• Market Intelligence & Reporting
  • Monitor competitor pricing, product offerings, and market trends.
  • Submit weekly activity reports, pipeline forecasts, and sales performance dashboards.
  • Recommend strategies to improve market penetration and product positioning.

Qualifications & Experience

• Bachelor’s Degree in Engineering or Business Management.
• 5–10 years of B2B sales experience in electrical products, lighting systems, or power products.
• Strong technical and commercial acumen, excellent communication & presentation skills.

Other Requirements: Valid Saudi driving license (mandatory), willingness to travel and work in the field.