About the Role
Sheraton Hotels & Resorts is seeking a Director of Sales & Marketing to lead sales efforts for properties with significant booking volumes and local catering revenue. This full-time position is based in Medina, within the Central Area District.
Role Overview
This role serves as the leader of the property's sales department, managing both reactive and proactive sales initiatives. The Director of Sales & Marketing is responsible for achieving property sales objectives, booking goals, and overall revenues. This includes implementing the brand's service strategy, building long-term customer relationships, and developing property-specific marketing campaigns to drive revenue. The position requires evaluating participation in various sales channels and developing strong working relationships to effectively market the property.
Key Responsibilities
- Manage the development of strategic account plans and oversee reactive and proactive sales efforts.
- Determine and develop marketing communication activities in conjunction with Regional Marketing Communications.
- Provide customer intelligence and evaluate market trends to adapt sales strategies.
- Review competitive reports and market position to identify opportunities for growth in occupancy and RevPAR.
- Contribute to sales strategy meetings and suggest innovative marketing ideas to increase market share.
- Evaluate and support participation in various sales channels and manage relationships with Area Sales and Group Sales.
- Serve as the primary sales contact for the General Manager, property leadership, and external customers, acting as a customer advocate.
- Act as the hotel authority on sales processes and contracts, and liaise with relevant departments and regional teams.
- Participate in sales calls to acquire new business and support the execution of booked business, including proposal generation and contract writing.
- Identify public relations opportunities and support crisis communications.
- Execute customer service standards and brand initiatives, ensuring a seamless turnover from sales to operations.
- Monitor and ensure effective resolution of guest issues arising from the sales process.
- Maintain successful performance by increasing revenues, controlling expenses, and providing a return on investment.
- Develop strong partnerships with local organizations and maintain property participation in tradeshows and client events.
- Provide exemplary customer service to drive satisfaction and loyalty by understanding customer needs and offering appropriate solutions.
Leadership and Team Development
This role involves leading the property's sales department, developing sales goals and strategies aligned with the brand's business strategy, and executing sales strategies to meet booking goals. The Director will coach leaders of revenue-generating departments, ensure sales teams leverage demand engines, and partner with Human Resources to attract, develop, and retain talent. This includes creating effective structures, setting performance goals, managing talent acquisition, and anticipating future talent needs. The position also involves identifying, training, and mentoring group sales associates, transferring functional knowledge, and developing their skills.
Qualifications and Experience
- Required: A 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or a related major, with 4 years of experience in sales and marketing or a related professional area.
- Alternatively Required: A 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major, with 2 years of experience in sales and marketing or a related professional area.
- Preferred: A 4-year college degree, demonstrated skills in supervising a team, lodging sales experience, and hotel industry work experience demonstrating progressive career growth and exceptional performance.
Work Context
This is a full-time position located in Medina, within the Central Area District. The role requires 5-10 years of experience. Salary information is not disclosed.
