Position Objective:The Visual Merchandiser is responsible for developing, delivering, and communicating visual concepts to promote the brand, products, and services in-store. This role includes training and coaching the store team to perform merchandising tasks and managing daily, weekly, and seasonal visual merchandising activities.
Key Responsibilities:- Ensure the brand identity and presentation standards are consistently achieved in windows and in-store through eye-catching displays that incorporate commercial sales opportunities.
- Implement brand-specific visual merchandising standards and coordinate store displays according to brand guidelines and strategy.
- Develop floor plans that maximize visual impact and arrange merchandise, signage, fixtures, and in-store layouts.
- Document changes in merchandise displays by taking photographs.
- Utilize creative lighting for windows to enhance product visibility.
- Maximize the placement of new lines and re-merchandise the store as new trends arise.
- Create store layouts based on product categories and ensure proper merchandising of items.
- Collect reviews and feedback on merchandise displays.
- Collaborate closely with operations and brand management teams to increase sales.
- Work with the VM Manager and sales team to achieve commercial goals.
- Participate in pre-opening activities and conduct timely visits to ensure brand standards are implemented and followed.
- Conduct market trend research and analyze lifestyle influences on merchandising.
